If you have ever climbed up a mountain, you know that it is much colder at the top than at the bottom. Have you ever wondered why? Well it is because the atmospheric pressure is much lower than if you were at sea level. There is simply less atmosphere above you. This relationship between pressure, volume, and temperature is described the ideal gas law, and it was formally discovered in 1834 by French Physicist Emil …read more
If I Was In Charge of Microsoft, the First Thing I Would Do…
May 28, 2008 By 3 Comments
Before we talk Microsoft, let me talk about the premise here. How many times to you hear yourself or someone else make the following statement, ”If I was in charge of that company the first thing I would do would be…” I hear it every day, and probably utter the phrase myself every other day. Sometimes we say this about our own company. Sometimes about a rival. Sometimes it is the result of a bad …read more
Happy Birthday WordPress
May 27, 2008 By Leave a Comment
WordPress turns 5 today. I would just like to say thanks and congratulations on 5 years of success. I know that I have benefited in countless ways from blogging, and much of that blogging has been done on the WordPress platform. Whether reading my favorite blogs or writing my own, WordPress is a big part of my daily routine. In honor of this milestone, I decided to pull the posts from my old hosted wordpress …read more
Voices Episode 4: Jimmy Vee and Travis Miller
May 21, 2008 By Leave a Comment
Gravitational Marketing: It Ain’t heavy, It’s Just My Podcast. Yesterday, May 20th, 2008, I had the opportunity to spend an hour talking to Jimmy Vee and Travis Miller – authors of the newly released book Gravitational Marketing. Jimmy and Travis found me through the Physics of Marketing posts series, and thought that it tied in well with their book. Thus, they asked if I would be interested in hosting a podcast to talk about Gravitational …read more
Seth Riffs on Proximity
May 20, 2008 By Leave a Comment
A few weeks back I was discussing Newton’s Law of Gravitation and the importance of proximity in Marketing. This discussion revolved around the idea of getting close to the customer, and how that can yield huge dividends. Seth Godin has furthered the discussion with this great riff on proximity. Seth looks at the implications of proximity relative to the pain experienced by the consumer. The closer you are to the consumer, the more you understand …read more
The Physics of Marketing – Hooke’s Law
May 18, 2008 By Leave a Comment
Scientist, Physicist, Mathematician and all around genius Robert Hooke lived in the mid 1600′s. Much of his work revolved around his law of elasticity, which stated that elastic materials stretch in proportion to the force applied to them. Some materials are more elastic than others. Understanding this principle allowed for sailors to measure longitude, architects to design amazing structures, people to use pocket watches, and bungee jumpers to… well… to jump of bridges and survive. …read more
People Protest Starbucks, Story Misses Point…
May 18, 2008 By 1 Comment
As reported in this story by the DBJ, there is a group of consumers upset with Starbucks. As the story outlines, the group is angry about the new logo that adorns Starbucks’ coffee cups. What is omitted from the story is the reason for the logo change. So, I thought I would take a few sentences to fill you in on the reason behind the switch. A few weeks back Starbucks introduced a new brew …read more
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