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Archives for May 2008

The Physics of Marketing – Ideal Gas Law

If you have ever climbed up a mountain, you know that it is much colder at the top than at the bottom. Have you ever wondered why? Well it is because the atmospheric pressure is much lower than if you were at sea level. There is simply less atmosphere above you. This relationship between pressure, […]

If I Was In Charge of Microsoft, the First Thing I Would Do…

Before we talk Microsoft, let me talk about the premise here.  How many times to you hear yourself or someone else make the following statement,  “If I was in charge of that company the first thing I would do would be…”  I hear it every day, and probably utter the phrase myself every other day. […]

Happy Birthday WordPress

WordPress turns 5 today.  I would just like to say thanks and congratulations on 5 years of success.  I know that I have benefited in countless ways from blogging, and much of that blogging has been done on the WordPress platform.  Whether reading my favorite blogs or writing my own, WordPress is a big part […]

Voices Episode 4: Jimmy Vee and Travis Miller

Gravitational Marketing: It Ain’t heavy, It’s Just My Podcast. Yesterday, May 20th, 2008, I had the opportunity to spend an hour talking to Jimmy Vee and Travis Miller – authors of the newly released book Gravitational Marketing. Jimmy and Travis found me through the Physics of Marketing posts series, and thought that it tied in […]

Seth Riffs on Proximity

A few weeks back I was discussing Newton’s Law of Gravitation and the importance of proximity in Marketing. This discussion revolved around the idea of getting close to the customer, and how that can yield huge dividends. Seth Godin has furthered the discussion with this great riff on proximity. Seth looks at the implications of […]

The Physics of Marketing – Hooke’s Law

Scientist, Physicist, Mathematician and all around genius Robert Hooke lived in the mid 1600’s.  Much of his work revolved around his law of elasticity, which stated that elastic materials stretch in proportion to the force applied to them.  Some materials are more elastic than others.  Understanding this principle allowed for sailors to measure longitude, architects […]

GetMidwest Campaign Facing Global Competition?

I saw on Esrati.com today that the Dayton Development Coalition launched their GetMidwest.com website. In my humble opinion, all sides have now voiced their respective opinions on the merits and shortcomings of this campaign, and it seems as if there is not much more to say about it. In spite of my creative differences, I […]

Get Yourself Connected…

Thanks to Michelle Kaye at Battelle and Battelle, who brought me in today to speak about networking, social media, blogs, networking, and the emerging web to a number of her fellow employees as well as some of the employees of McGohan Brabender.  Originally the event was going to be held at Battelle and Battelle, but […]

Dirty Video from Dayton

When is it alright to do something dirty with your friends and co-workers?  When you enter a team in the Epilepsy Foundation of Western Ohio Mud Volleyball Tournament on July 12, 2008.  This year the theme is “Mudstock – Peace, Love, Mud.”  Starting at 9:00am and lasting all day, it will be located at Wegerzyn […]