More of This…

More of ThisAlright so I am not a big “New Year’s Resolution” guy, but I thought I might take a moment to write about my thoughts for 2009.

In 2009 I plan to do more:

  • Goofing Around With My Family - This is really important to me.  I have the most awesome family in the world.  It is easy to get wrapped up in the stress of everyday life and to forget to just have fun and play.  You only live once, and life moves too quickly not to enjoy it.  I hope to fill next year with more carefree days, smiles, and lasting memories.
  • Playing / Writing / Recording Music – It has been a few years since I have completed the composition of an original song – something that I used to do frequently.  I would love to be able to write and record one song per month, which would provide enough for a new album of material by the end of 2009.  I have countless riffs and chord progressions sitting incomplete.  I would like 2009 to be the year that these noodlings make their way into some finished songs.
  • Blogging – While 2008 was a solid year for me in terms of content, I would like to have more consistency in 2009.  I hope to add content more regularly and evenly – taking time to plan out more posts in advance.  I also need to get back into taking time to read and comment on some of my favorite blogs by others.  Additionally, I hope to get the podcast back in full swing in 2009 and to add more original video content too.
  • Speaking – I enjoy public speaking.  It is something that I want to become exceptional at doing, and thus I need to do more of it.  I hope to be able to speak to an audience at least once per month in 2009.  I already have a few engagements lined up, and I am looking forward to securing some more.  If you are in need of a speaker for an upcoming event, let me know.   I love to chat about marketing, blogging, social networking, leadership, and other various and sundry topics.
  • Reading – I love to read.  I see clear value in doing it.  It is something that is important, yet not urgent.  I read less last year than in years prior.  I want to make it a point to read a little every day in 2009.  I have a long list of books that I would like to read, and a longer list of books I want to re-read.  It is something that I simply have to “make time” to do as it will never make its way to the top of the urgent list.
  • Exercising – I have a metabolism that is off the charts, allowing me to still appear to be in relatively good shape in spite of my lack of effort.  However, the sad truth is that I need to get in better shape.  I did not get enough exercise in 2008, and I know it.  Like reading, exercise is something that is easy to put off, but way too important not to do regularly.   I have already started a modest daily routine of crunches, cardio, and weight training.  Now I just need to stick with it.
  • Giving – I want to make the world a better place through my actions.  Through my involvement in philanthropic and community organizations I hope to be able to be a catalyst for positive change in 2009.  While 2008 was a good year for giving, I know I can do better.  Making that happen will be largely about focusing on important tasks while eliminating the unimportant.

So there you have it.  I have high hopes that 2009 is going to be an amazing year.  Now its time to make it so.

What are you going to do more of in 2009?

More Blood…

more bloodNot all blood is the same.  Yes blood is red and carries oxygen throughout your body, but blood has different characteristics or types.  As a result, there are sometimes issues with compatability.  Your blood may or may not be able to function properly in another human being, depending on your respective blood types.  There are over 30 types of human blood systems, going far beyond the familiar A,B,and O & +- nomenclature taught to us in high school anatomy class.  Blood type is important.

In a recent post, I equated the customer to blood – the sustaining source of life to a company.  It is important to realize that just as there are blood types, there are customer types as well.  Different people seek different benefits from a business.  Some may desire low price.  Others may care deeply about selection or service quality.  While some may care more about quality, image, or speed.  For most it is probably a unique combination of several factors.  What is important to understand is that not everyone is going to be the right type of blood for your business.  That does not mean you should dismiss people or treat them poorly if they are not your “ideal customer,” but rather to acknowledge that you can’t please everyone.  Choose a blood type that fits well with your body (business), and that is available in sufficient supply to sustain life.

If there are 50 competitors vying to be the “low price leader,” you may want to focus on innovative new products, amazing customer service, or fast delivery instead of trying to be the 51st low price leader.  The people seeking low price will not be impressed with you, but they are not the right type of blood for you either.  Low price is incompatible with what your body needs to live.  Ask people what they want.  Find out what type of blood flows through the veins of your best customers, adjust your approach accordingly, and seek out others like them to provide you with more blood as your organization grows.

http://en.wikipedia.org/wiki/Blood_type

View PDF Files in GMail

Short and sweet post.  If you use GMail, check out the newly added feature that allows you to view PDF files right from your browser.  If someone sends you a PDF attachment, just click on the new View option and take a quick look at it.  I stumbled onto this today while retrieving a file someone sent me.  This is great when you want to review a file someone sent you, but don’t necessarily want to have to download it – like when you check your email somewhere other than your normal computer.   Great add on to a great tool.

Official Gmail Blog: Fast PDF viewing right in your browser

Blood

bloodBlood sustains human life.  Oxygenated, healthy, red blood.  Without it we die.  Yet, oddly enough many people pass out at the site of it.  They are terrified of the very thing that sustains them.  Even the thought of it makes some queasy.  But, afraid of it or not, blood is vital.

Customers are like blood.  I have even heard it said that customers are the lifeblood of an organization.  Without them, and the money they spend, a company will die.  Yet many employees and entire companies are afraid of blood – afraid and resistant to really talk and listen to their customers.  Afraid to see the blood that sustains them.

When something goes poorly and things deviate from the plan, blood is spilled.  What happens next is vitally important to marketing.  The cut may be a minor scrape or a gaping wound, but both reveal blood.   If the response is to “look away” the wound will fester.  It may continue to bleed out over time, sapping the life of a company with it.  It may heal up, only to become infected because no remedy was sought.  It is not a good idea to be afraid of blood if you hope to stay in business.

If the response is to carefully cleanse the wound, taking every effort to heal it and taking steps to avoid another cut,  blood will continue to properly flow and life will likely be sustained.

Things go wrong from time to time.  Cuts and scrapes happen.   Don’t let the fear of a little blood keep you from improving what you do.  Your life depends on it.

Gmail Adds Task Manager

For years I have been 1. loving to use Gmail 2. wishing that I could integrate task management within Gmail and 3. trying system after system and platform after platform to stay organized.  Try as I may, I have never been able to find a system that is truly optimal for task, project, and information management.

Well my luck may be changing for better as Gmail today launched an integrated task manager within Gmail.  The manager is located within the Labs section of Gmail, and it can be enabled in just one click.  Once set up, you can just hit “Shift T” or select add task and then you can manage your tasks directly from your email.

The beauty of this is that you can immediately add actionable items to a list from your inbox, allowing you to quickly and effectively keep everything in order and on track.  Yes, I am a total dork for being this excited about a to do list, but I have been waiting for this tool for some time.

Combined with labels, filters, and integration of other inboxes I am hoping that integrated task management will allow me to get more done in less time so there will be more time to do less.