Noted sales author Jeffrey Gitomer stated the value of friends like this. “All things being equal, people want to do business with their friends.” “All things being not so equal, people STILL want to do business with their friends.” “Connecting is all about your friendliness, your ability to engage, and your willingness to give value […]
Archives for March 2009
Voices – Episode 10: Andrea Zavakos
Posted on March 26, 2009 //
In this episode of voices, I speak with Andrea Zavakos, Director of Human Resources Consulting with Brower Insurance. Andy is a highly respected authority in the field of Human Resources, and she has a lot to say about how the field is evolving. Listen along and hear her thoughts on social media, company culture, job […]
What’s the big idea?
Posted on March 20, 2009 //
Recently some members of the Dayton Marketing Community met up for the 1st (of what will hopefully be many) Big Idea Breakfast – something I thought up a few days prior while writing my morning pages. The concept for the event was as follows: This meeting is part networking part innovation part caffeination part collaboration […]
Speed 2
Posted on March 18, 2009 //
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
A Great Service Encounter Courtesy of Cincinnati Bell
Posted on March 11, 2009 //
Customer service is marketing. In fact it is one of the most important elements of marketing. You may not initially think of it that way. Many equate marketing to advertising. I would bet that if you asked most people about Cincinnati Bell’s marketing, they would say “who is Cincinnati Bell?” Those who actually know of […]
2 for 2 on IBW
Posted on March 10, 2009 //
How do you generate positive word of mouth? How about if you decided to give away free stuff that people wanted each and every week. That is precisely what the smart people at 800ceoread.com do on their site InBubbleWrap.com – one of my favorite sites on the web. I have mentioned the site on this […]
The Physics of Marketing – Fraunhofer Diffraction
Posted on March 6, 2009 //
Joseph von Fraunhofer lived a short, difficult life, but that did not stop him from becoming one of the world’s most talented makers of optical glass and an expert on the dispersion of light. According to Wikipedia, he was orphaned at age 11. Fraunhofer then went to work as an apprentice for a glass maker. […]