Surprisingly Simple Solution for Storing Surprises

Recently I wrote a post about a simple technique for enhancing your creativity that I learned from reading the book Creativity by psychologist Mihaly Csikszentmihalyi.  In a nutshell 1. Be surprised by something every day, 2. Surprise someone everyday, 3. Write both down and chronicle them over time.

I thought it might be wise to share my system for collecting this information, as it is very simple yet quite effective.  I started by using google docs to create a web form.  To do this, just go to google docs and select “Form” from the New tab.  You can also open a spreadsheet and create a form from there. In the form I ask two questions.  What surprised you today?  Who did you surprise and how?

Once saved, I then emailed this form from google docs to my gmail account.  I use the embed option to place the form directly in the body of the email.    Once the email is in my inbox, I opened it, and used the “Create a quick link” function from Gmail labs.  The quick link to the blank form is now permanently located on the left of my screen, a little below the standard inbox section.  So with one simple click I can pull up the form, which I am reminded to do by seeing it right there on the screen.  I also created a reminder in my google calendar so that I make certain to remember to update this daily.    Now all I do is go open my gmail, click the link to the form, complete the two questions, and hit submit.  The results are then dumped directly into a spreadsheet, which is stored online.  The responses are time stamped, ensuring that I know when the idea was submitted.  This makes it very simple to search, organize, and track my thoughts. Just that easy.  Hope you found this to be surprisingly helpful to you.

Surprise, Surprise, Surprise

Would you like to be more creative?  Here is a simple 3 step technique for getting your creative juices flowing from the man who wrote the book on Creativity, Mihaly Csikszentmihalyi.

  1. Try to be surprised by something everyday.
  2. Try to surprise someone every day.
  3. Write down what surprised you and how you surprised others.

These three steps are great in that they are so simple and also so powerful.

First, you will begin to consciously look for surprises.  This curiosity is precisely the thing that makes children so creative.  They question.   They thrive on obtaining new knowledge.  They want to learn.  They seek the unknown, because they truly don’t yet understand.  It is this curiosity or beginner’s mind that forces questions, which yields understanding.

Second, by surprising others you can add enjoyment to your life.  Spreading happiness in unexpected ways is a great way to make friends, and in general it is good to have friends.  Again, you must challenge yourself to surprise others.  It takes creativity to determining how you will surprise someone in a meaningful way.  Yes, sometimes this will just happen, but on other days a little effort will be required.  Either way, people love pleasant surprises, and will appreciate your efforts.

Next, as you chronicle all of this activity, you can look for patterns that may guide you to new adventures in your life.  One of Czikszentmihaly’s great quotes from the book is “Life is nothing more than a stream of experiences.  The more widely and deeply you swim in it, the richer your life will be.”   You can begin to understand that there is deeper meaning in life.  You can begin to see what it is that you enjoy doing or what you do well, or both.  You will make new friends, uncover new truths, and over time create a rich and interesting story of surprises.

Finally, if you are at all interested in blogging, this chronicle can become the basis of content for your future posts.  Whether you are chronicling a specific experience, presenting a newly postulated question, or just sharing something funny, this journal of surprises becomes the answer to the age old question of “what am I going to write about?”

Give it a shot.  Be surprised by something.  Surprise someone.  Write it down.  Watch as your creativity begins to awakens.   You may surprise yourself with just how creative you can be.

Marketing or Litter?

If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright?  What if I did it twice next week?  What if I did it twice every week… forever?  At what point would my “free trial” of the bag of trash start being litter?

How about this.  When you leave for work today, I am going to come to your home and stick some trash in your front yard.  It will be attached to a stick.  I am also going to put more trash on your doorstep and doorknob.  I might even hang some trash on your mailbox.  Finally, I am going to put together a big book of trash. I will drop 10 of them off on your porch, because it has probably been 3 weeks since the last time someone brought you 10 of them.

From phone books to lawn care signs, pizza delivery coupons to newspapers, everyone appears to be obsessed with filling up my property with litter, which subsequently will fill up the landfill with litter.  Yes, I appreciate your generosity.  It is a nice gesture, but enough already.  I am honestly half tempted to take my next Goodwill bag full of old stuff to one of these companies and leave it on their doorstep as a “free trial.”  Hey, here is all the old crap I don’t want.  I will give you the first load of it for free.  Unless you tell me otherwise, I will just keep on bringing it by for you.  Sound good?

The choice is up to you.  You can make me a fan of your product by being amazing, unique, attentive, and remarkable  in which case I might voluntarily place a sign for your business in my yard… or better yet, blog about it, link to the post on Facebook or LinkedIn, and tell everyone I know how awesome you are.   Or spend your money printing up junk that I don’t want, throw it on my lawn or in my driveway and continue to aggravate me by making me clean up after you.

My advice – Stop littering and start spending the time and money you save finding ways to dazzle your customers.  Let one of them tell me how good your product or service is, and I am much more likely to call you than if I have to add cleaning up after you to my to do list.  Plus according to those signs, Ohio has a $500 fine for littering.

Newsweek Covers Epilepsy

The latest edition of Newsweek magazine features multiple stories on Epilepsy.  If you are looking for some insight as to what Epilepsy is from both a medical and individual perspective, I recommend reading it.  The feature piece talks about the lack of attention that Epilepsy gets from the research community, in spite of the staggering number of people whom the disorder affects. The following is a quote from the piece:

“There are 200,000 new cases each year, and a total of more than 3 million Americans are affected by it—more than multiple sclerosis, cerebral palsy, muscular dystrophy and Parkinson’s disease combined. Between 1 and 3 percent of the population will develop some form of epilepsy before age 75.”

The issue also contains a lengthy story detailing the lives of people with Epilepsy, a story about Obama adviser David Axelrod – whose daughter has epilepsy, and a short video piece about a New York chef who lives with epilepsy.   The articles are filled with great information and numerous links to other sites.   I hope you will take a minute to learn a little more about Epilepsy and how it affects us all.

Epilepsy: Life on the Frontlines | Newsweek Health | Newsweek.com

I Hate Shirt Pins

Shirt PinsEarlier this evening I took the family to the mall to hunt down some deals.  Daddy needed to score some new threads, preferrably discount threads.  Well, that part of the trip was a success.  I managed to get 5 new dress shirts – nice ones – for under $50 bucks.  Not bad right?

So then we come home, put the kids to bed, and I start to unwrap my new shirts, which is when the frustration began thanks to shirt pins.  Why do shirt manufacturers think it is a great idea to load up every garment with 15 razor sharp metal objects.  It took me almost 20 minutes to get all of them out of 5 shirts.  Of course I managed to drop one on the carpet, which led to a scavenger hunt through the carpet which we bought “to hide stains.”  Guess what… it hides pins too.  Luckily disaster was averted, as I managed to locate it with my eyes as opposed to the bottom of one of my kids feet.

Why do we need shirt pins?  I am sure at one point in time they served a valuable purpose.  Today, the shirts are already shrink wrapped when you buy them.  They are not going anywhere.  Lose the pins!  God forbid you actually wanted to try the shirt on before you bought it.  Does anybody take the time to sit at Macy’s and take out 15 pins from the Geoffrey Beene button down before ringing that thing up?  Not me.  Just find my size and get the heck out.  How about they have a “try on” model that works for all colors.  It can be white.  If it fits, all others of the same style will too.  Then, you can eliminate the pins, and I can leave knowing that the shirt I took home will fit and not give me tetanus in the process of unwrapping it.

Inventors out there take note.  Find a way to package up men’s dress shirts in a way that requires no pins – and maybe less cardboard and plastic – and you will have a million dollar invention on your hands.  Now off to wash my new shirts, and empty the trash can that I filled with wasted packaging from my new threads.   If you were planning on digging through my trash, wait a week.  It is riddled with pins.  Unless you plan to sell them for recycling dollars – another money making idea.  Glad to help.

Un-say it with Gmail

unsayI find that some of my best email editing work happens in the nano-second following the moment I hit send.  Sound familiar?  Forgotten attachments, poor grammar, spelling mistakes, negative tone, left out recipients and other errors amazingly jump right off the page once it is too late to do anything about it.

Good news.  Gmail has added an unsend function which provides you 5 seconds to “take it back.”  While this does not give the ability to take back what you sent beyond the 5 second window, I find that typically 5 seconds is more than enough time to pull back an “oh no!” mistake message.   If you are a Gmail user, just go to the labs section in settings to enable this very useful functionality.  While you are there consider enabling the “forgotten attachment detector” too.  This scans your messages for word like attached and then notifies you if nothing is actually attached to the message.

Hopefully this will help you to not say something to someone.

5 Reasons to Join Dayton Marketing Community

5reasonsIf you are a marketing professional living or working in the Dayton, Ohio area, I want to encourage you to join a social network I created – Dayton Marketing Community.

The site is constantly evolving, and new members are joining every day.  There are so many reasons why you should join.  Here are 5:

  1. Find A Job – The Dayton economy has been hit hard in the past few years.  As a result many very talented people are looking for work.  Whether you are looking for full time employment or free lance opportunities, the Dayton Marketing Community has a continuous stream of the latest marketing job postings in the area.   There are 3 rss driven modules that are automatically refreshed with new postings throughout the day, and members of the community regularly post opportunities that would not otherwise be found.
  2. Find Employees – If you are looking to hire the best and brightest marketing talent in the area, look no further.  The Dayton Marketing Community features a diverse range of professionals from across the region.  From seasoned executives to college marketing students, chances are that the person you are looking for with that one of a kind skill is on the site.
  3. Find Ideas – The Dayton Marketing Community has a very diverse group of professionals.  Printers, video producers, non-profit marketing professionals, art brokers, pr specialists, agency employees, corporate marketers, entrepreneurs, academics, students, and on and on.. That said,  there is a constant influx of new ideas and innovative concepts.  Just today, I learned about a local printer that has a machine that actually prints textures.  Who knew?  Just one of the countless bits of information that can be found on the site.
  4. Find Events – The Dayton Marketing Community has an events calendar that is open to all members.  So if you are looking for somewhere to meet other marketing professionals and business leaders in the area, you can find what you need right here.  In addition to that, the site contains an embedded google calendar that I maintain which lists additional area events.  So what if there is still nothing to do?  Well, you can simply create your own event and invite people to attend.  Want to talk about that great book you just read?  Event.  Discuss the super bowl ads?  Event.  Get a committee together to support your non-profit organization?  Event.  Just like that you can be in control of what is happening in the community.  No permission needed.
  5. Find Friends – People want to do business with their friends.  This is a site where you can make friends & interact with them daily.  Nearly all of the members of the site are in the field of Marketing in some capacity and work or live in Dayton.   These are people whom you can do business with and who can do business with you.  Unlike other social media sites, which are great in their own rights, this one is focused on a tight niche.  As they say, “the riches are in the niches.”

Join the Dayton Marketing Community today!

http://DaytonMarketingCommunity.ning.com