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Archives for November 2009

Voices: Bob Gilbreath

This episode of Voices features a conversation with Bob Gilbreath, Chief Marketing Strategist at Cincinnati’s Bridge Worldwide, one of the world’s largest global digital ad agencies.  He is also the author of the book The Next Evolution of Marketing, Connect with Your Customers by Marketing with Meaning.  The book examines ways to make marketing more […]

Help!

Fresh off a day of giving thanks for the blessings that have been bestowed on my family, I would like to share the story of another family – one that is in need of your help.    Bryan Madden is an Ohio native who is currently living with his new bride, Tashi Nicole King in […]

Opt In Funding

School funding is a big problem in Ohio.  For as long as I can remember there has been a system that relied on the passage of levies district by district every year or two.  Those districts that regularly pass levies have money, and those that don’t pass levies struggle.  One problem with this system is […]

Dead Cat Marketing

Suppose your business sells something to a customer.  Following the sale, you gather no information about them.  Instead you send the customer out the door and off into the universe, hoping they will come back again someday.  In the time that follows, you make no direct or indirect attempt to determine if the customer is […]

Whole Brain Marketing

All Mixed Up The most common model for defining Marketing is still the  marketing mix.  This model is also known as the 4 P’s of Marketing – referring to its core elements of Product, Price, Place and Promotion.  The construct was developed by Michigan State professor E. Jerome McCarthy, in 1960, and has since become […]

Speak Up for Autism Votes in Ohio

My friend Jon Brooks, who is the parent of an autistic child, an autism reform advocate, and who founded and helps to run Roads to Recovery – a parent founded, 501 (c) (3) non profit organization serving families in the greater Dayton area who face autism spectrum disorders – recently sent me a link to the […]

odd man out

Looking for a fun exercise to get your creative juices flowing.  Try Edward De Bono‘s odd man out exercise.  It is simple, fun, and as my friend Artie Isaac would say, it is a great way to “exercise your creative pet.” Start by going to a random word generator site like this one.  Take the […]