Archives for March 2010

Marketing 4Me

Posted on March 30, 2010 //

A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, […]

Filed Under: FEATURED, MARKETING // Tagged: 4Me, analysis, communication planning, Dayton, Design, engagement, MARKETING, Marketing 4Me, Maslow, me3, Meaning, measure, medium, Message, metrics, Ohio, Research, Strategy

Making The Cut

Posted on March 28, 2010 //

Sunday morning, and time for me, Chef Daddy, to make a pancake breakfast for the kiddos. With little ones, one of the challenges of pancakes is cutting them up in smaller pieces so the kids can eat them without making a mess. Truth be told I like them that way too. Here is a simple […]

Filed Under: FEATURED, FUN, LIFE // Tagged: cooking, cutter, cutting, dad, Family, FUN, kitchen tips, Lifehack, Pancakes, Pizza, safety

Thank You, Thank You, Thank You, IBW

Posted on March 25, 2010 //

Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ […]

Filed Under: MARKETING // Tagged: 800ceoread, books, Elizabeth Marshall, free, Inbubblewrap, Inbubblewrap.com, literature, Marc Miller, MARKETING, Michael Port, Reading, William J. Bernstein, wom, Word of mouth

Bring Google Fiber to Dayton

Posted on March 19, 2010 //

Google is looking to conduct an experiment where they will provide ultra high speed broadband internet to a community in the United States. Here in Dayton, a group has organized a campaign to bring this project to Dayton. I love the idea, and thought I would do my part to support the cause. The group, […]

Filed Under: FUN, MARKETING, TECHNOLOGY // Tagged: Average and Awesome, Dayton, Dayton Fiber, Dayton Ohio, Fiber Dayton, Google, Google Fiber, Google Fiber Network, MARKETING, video, YouTube

Time Change

Posted on March 13, 2010 //

First – the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days – particularly those of us who have to wake up early. It typically takes me about […]

Filed Under: MARKETING // Tagged: caribou coffee, coffee, Customer Service, daylight savings time, MARKETING, Promotion, Starbucks, time change, Word of mouth

me3

Posted on March 3, 2010 //

I find visual models to be a useful way to organize thoughts and explain concepts. I developed the following model as a way to understand the needs that my company addresses for our clients as well as the services we offer to address those needs. This also helps me to educate clients on the […]

Filed Under: FEATURED, MARKETING // Tagged: analysis, communication planning, creative design, davidebowman, Dayton, engagement, MARKETING, Marketing Communications, me3, measurement, medium, Message, metrics, model, Penny Ohlmann Neiman, PON, reports, Research, Strategic Marketing, Strategy, visual model, visual thinking