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Search Results for: "Physics of Marketing"

The Physics of Marketing – The Doppler Effect

Have you ever wondered why music blaring out of an approaching car changes in pitch as it passes by you and then moves further away from you.   This phenomenon can be described by the Doppler Effect, named for Austrian physicist Christian Doppler.   Who knew Doppler was more than just the ridiculous brand name of the […]

The Physics of Marketing – Fraunhofer Diffraction

Joseph von Fraunhofer lived a short, difficult life, but that did not stop him from becoming one of the world’s most talented makers of optical glass and an expert on the dispersion of light.  According to Wikipedia, he was orphaned at age 11.  Fraunhofer then went to work as an apprentice for a glass maker.  […]

The Physics of Marketing – Bragg’s law

Born in 1890, William Lawrence Bragg was the son of a  Sir William Henry Bragg, a professor of science and mathematics.  So in his work, William Lawrence Bragg was simply carrying on the family business.  In 1915 the two father and son  shared a Nobel Prize for their work which involved using X-rays to analyze […]

The Physics of Marketing – Snell’s Law

Willebrord Snellius saw the light.  Well actually he saw the light do funny things, and then went on to describe why it was so.  The output was Snell’s Law, which describes how light travels at different speeds through different substances.  Ever wonder why that drinking straw looks different in the glass of water than it […]

The Physics of Marketing – Huygens’ Principle

You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name.  Now assume you not only did all those things, AND also collaborated with Robert Hooke, […]

The Physics of Marketing – Newton’s Theory of Color

It never occurred to me that someone invented the color wheel, but in fact Isaac Newton did just that and more with his Theory of Color.  Newton used prisms to show that white light was actually made by a combination of the “ROY G BIV” colors of the rainbow.  At that time there were varying […]

The Physics of Marketing – Bernoulli Equation

Daniel Bernoulli observed that in flowing fluids there is a relationship between speed and pressure.  This relationship, known as the Bernoulli Equation went on to inspire the creation of blood pressure monitors, airplanes, and even fuel injectors. What Bernoulli observed was that moving water created lower pressure.  The faster the water moved, the lower the […]

The Physics of Marketing – Chaos Theory

Chaos Theory states that little things can mean a lot.  For example, the wind created from a butterfly flapping its wings in the jungle could result in a tornado forming in Southwestern Ohio. Chaos Theory is why the weather can only be predicted for a few days out.  There are so many variables that come […]

The Physics of Marketing – Brownian Motion

In 1827 Robert Brown was trying to observe the fertilization process of flowers under a microscope when he noticed slight movements in the grains of pollen, which were suspended in water.  “Were the particles alive?”  “No, so how did they move?”  The answer is Brownian Motion.  The pollen on the microscope’s slide was suspended in […]

The Physics of Marketing – Absloute Zero

At just about -273 degrees Celsius, you reach the point at which all molecular motion ceases.  There is no heat.  None.  This is known as Absolute Zero, and it was developed in large part by Lord Kelvin.  In his honor, the Kelvin Scale, in which 0 degrees equals -273 C,  was named.  While scientists have […]