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Anybody Know A Garage Guy?

Let me tell you a little story about the future of marketing, and why positive word of mouth is increasingly important to running a successful businesses.

It was 6:30 pm.  Dinner was done.  The dishes were washed.  The kitchen clean.  Bath time for the youngsters was rapidly approaching, which would be followed by stories, bedtime, and then an evening of relaxation.  But, before bath time, I needed to take the trash out to the curb.  No big deal right?  Only two short trips and on with the evening’s events – one for the trash, another for the recyclables.

Accoring to plan, I headed out to the garage, hit the button to open the door, and… nothing.  So, I hit the button again, this time with curse words – which often helps.  Nope, no such luck.   Ugh…  looks like we have a problem.

Upon closer inspection I realized that the large spring that helps the garage door go up had snapped.  I tried cursing at it again, but still nothing.  Although it rarely works, it was worth another shot.  It did make me feel better, but did nothing to fuse the spring back together and get my garage door to deny gravity’s pull upon my command.  Sigh, now what?

I know very little about how to fix a garage door.  What I do know is that my brother in law Chad, who can fix damn near anything, previously informed me that this particular repair scared him to death.  Not a good sign for my odds of accomplishing this feat.  Thus, I knew it was time to reach out for some help.  The question was, who to reach out to?  I did not have a “garage guy?” What to do?

Well, I turned to social media.  I simply updated my status to read – Garage Door spring snapped! Anyone know a “garage door guy” I can call?

Very quickly I had four responses, from four very different friends, all recommending the same company – Dayton Door Sales.  None of the four works for or represents this company, and all four said this company was exceptional.  So, who am I going to call to fix my garage door tomorrow?  Dayton Door Sales.

I have never seen an ad for this company.  I have no idea what their logo looks like.  I have no clue if they have an agency, clever radio ads, or a catchy jingle.  If they do have all of this stuff, I applaud them.  All of that is important.  However none of that matters as much as the fact that they have the loyalty of people who used their services.  I put out a simple question to my friends.  None of my friends was obligated to respond to my query for help, yet four chose to do so.  Thanks to you for doing so by the way.  When four friends, all of whom you respect deeply, none of whom know each other, recommend the same company, they must be doing something right.

The next time I “need a guy” or gal, it is very likely that I will again turn to my friends online and ask for a recommendation.  This is why Facebook and LinkedIn are being valued in the billions, and why Google is very interested in this trend.  Occassionally I might look it up in the phone book, and sure sometimes I will just “google it,” but increasingly I turn right to my peers and ask for help.

Would they choose to endorse you?  Why?  What can you do to make sure the answer is yes?