Can You Learn to Be Creative?

A few weeks ago, I had the pleasure of viewing a speech given to the Columbus Metropolitan Club by Artie Isaac - who among many other things, teaches Creativity to MBA students at The Ohio State University.  I was not present for the event, but rather caught it being run on ThinkTV in Dayton as I was ironing my clothes for work.

His speech was great.

First, Mr. Isaac did an excellent job of using PowerPoint to enhance his speech by incorporating images and creative visuals to add his words as opposed to just reading off bullet points one after another.  Better yet, what he had to say was absolutely brilliant.  He spoke from the heart, and with real passion and human emotion.  He used a great mix of facts, figures, humor, and personal narratives to leave a lasting impression through his message.

He spoke of the need for all of us to make time to be more creative, and the importance of creativity in the modern era.  He provided suggestions as to how to revive your inner creativity, and to steal wasted time back into your life.    He also stressed the importance of setting priorities and goals, and of learning to find more flow in daily life.  The best part was that everything he recommended was simple.  The hard part is in the doing it.   Ask him if people can learn to be creative, and he would reply with a resounding yes.  After hearing him present, I would have to agree.

At the end of the hour long presentation, I found myself thinking more about ways that I could bring more creativity into my own life.  I also was thankful that I happened to randomly stumble across his presentation at a time when my television is normally not even turned on.  Chalk that one up for good luck.

Anyway, you should definitely take the time to watch his presentation, and if you enjoy it, visit his web site - Net Cotton Content.  On his site, Artie lists numerous books about creativity, thinking, life, mindfulness, marketing, and business as well as a copy of the syllabus for the class he teaches.  I downloaded a copy, and I am actually going to do some of the assignments myself so as to feed my “creative pet.”

Thanks Artie, for offering me inspiration and making at least one day of ironing 100 % Cotton pants enjoyable.

Net Cotton Content / On Life and Marketing, Creativity and Ethics

Fore!

Attention Dayton Area Golfers!
If you are looking for a great excuse to get out and hit the links, consider playing in the 2008 Epilepsy Foundation of Western Ohio Golf Scramble.

The event will be held on Monday September 29th, 2008 at Heatherwoode Golf Club in Springboro, Ohio.  Things get started at 11:30 and the fun lasts all day long.

Not a golfer, but still want to get involved?  The EFWO is also seeking volunteers to help run the event and there are still opportunities available for business sponsorships.  If you are interested, please contact the Epilepsy Foundation of Western Ohio.

Here is a quick run-down of the day’s events:

Schedule of events
11:30 Registration and Practice
1:00 Shotgun Start to Scramble
6:00 Dinner & Speaker
6:30 Awards Ceremony
First, Second & Third Place

The Epilepsy Foundation of Western Ohio was founded in 1974 as a not-for-profit voluntary health organization that provides education, support, and advocacy for people with seizure disorders and their families. The Foundation also promotes understanding of epilepsy through educational programs offered in the community to schools, organizations, professional audiences, first responders, businesses, government, and the general public.

By supporting the Golf Scramble for Epilepsy, you will assist the Foundation in providing vital services and programs for residents from 11 western Ohio counties, which include Auglaize, Champaign, Clark, Darke, Greene, Logan, Mercer, Miami, Montgomery, Preble, and Shelby. With your sponsorship and participation, the Foundations can continue to offer its services to persons with epilepsy free of charge.

For more information, email the Epilepsy Foundation or download the event flyer.

Voices - Episode 7: Elizabeth Riley

Elizabeth Riley is one of the most well connected people I know.  She knows how to network; she knows people; and she knows what it takes to run a small business.  Elizabeth and her husband Michael own the West Carrollton based business, Insignia Signs.

In a time and place where the business climate is difficult at best, Elizabeth’s business is enjoying continued growth, largely due to her hard work as a sales professional and her husband’s expertise in the sign business.

In this episode of Voices, I speak with Elizabeth about her secrets for running a successful small business, her involvement in the community, some of trends in her industry, and her outlook on the future of Dayton and the Miami Valley.

Elizabeth and Michael are a great example to two young people who are making things happen in the community.  They prove everyday that “hustle” is a valid and effective strategy for growth.   Thanks to Elizabeth for taking the time to do the podcast.   It was a pleasure.

Olympic Fun

For the past week I have been completely enthralled with the Olympics.  It is funny, because in the days leading up to the games I was not really all that excited about them.   With the exception of 3 nights of synchronized diving, (Seriously… this should be a 30 second highlight reel, not 3 nights of prime time.) I have been fairly captivated.

Like me, many people have been closely following these Beijing Games.  I will certainly remember the opening ceremony, Michael Phelps and his domination, and I am sure the coming week of games will deliver more momorable moments.

Still one of my favorite Olympic moments was not an actual moment at all, but rather a spoof delivered courtesy of Saturday Night Live.  I remember when this aired.  It cracked me up then, and still does today.  Phil Hartman might just be the most underrated comedian of all time.  Check it out.

Living With Epilepsy

The September 2008 issue of Parents Magazine has a great article about a Massachusetts family and how they dealt with their son’s epilepsy.  (Unfortunately it was not posted on their web site, and did not turn up in numerous web searches.  Should you find a link please let me know)

The story centers around a young boy named Michael, who suffered from 2 types of seizures that sound very similar to those that my son experiences.  The similarities between the descriptions their lives to our day to day reality was striking.  Michael’s parents spoke about how their child suffered through hundreds of seuzures a day, and how they “got used to living in crisis mode.”

I don’t want to paint this as a negative story, as it was actually quite informative and inspiring.  As parents of a child with epilepsy, we are often asked what our family life is like.  This article really sheds light into much of what life is like for us, and I imagine what life must be like for many other families who have a child suffering through epilepsy.

Their story has a happy ending, as their son Michael has now been seizure free for some time thanks to the right medications, early detection, and a lot of luck.  I am thrilled for Michael and his family.  I imagine that having Michael seizure free must be a wonderful feeling - one I hope we might experience someday.  Reading this article helped to further that hope.

One thing that we definately share with Michael’s family is this.  Our experience, like theirs, has taught us not to sweat the small stuff in life any more.

The article also features the following facts about Epilepsy: (Taken from the Parents article)

• The Brain is made up of 100 Billion nerve cells, which communicate with each other and the rest of the body.
• A seizure is triggered by abnormal electrical activity that causes a change in sensation, movement, behavior or consciousness.
• Doctors diagnose epilepsy after a child has two or more unprovoked seizures, which means that they aren’t caused by something external, such as a fever.
• Epilepsy is actually an umbrella term covering many diseases and syndromes.
• Epilepsy affects about 3 million people in the United States, and 45,000 children are diagnosed with epilepsy each year.
• There are 30 types of seizures, which can last from a few seconds to two minutes or longer.  In rare cases, they can be fatal.
• Drugs, surgery, or a special high fat / low-carb diet are effective in about 80% of cases.  Kids may be good candidates for surgery if their seuzures - unlike Michael’s - can’t be controlled with medication and are caused in a specific area of the brain.

If you would like to learn more about epilepsy or need help dealing with epilepsy, please visit the Epilepsy Foundation of Western Ohio at www.ohioepilepsy.org

The Epilepsy Foundation is always looking for volunteers.   If you would like to join in the fight against epilepsy, please visit the volunteer page of the EFWO site.

Guiding Growth

For my money, the best regularly scheduled networking event in Dayton is the Dayton Chamber Breakfast Briefing.  Month after month, the series delivers top notch speakers, attracts a great cross section of community leaders, and offers a chance to break bread and sip coffee while enjoying the picturesque view from the top of the Kettering Tower.  Admittedly I am biased, as I am on the committee for this event.  Still, the reason I wanted to be on the committee was precisely because the event is so great. This past Friday, my feelings about the event were confirmed yet again, as Joni Fedders, President of Aileron, spoke to the crowd about the Fundamentals of Business.

For those who are not familiar with Aileron, it is the brain child of Clay Mathile - the entrepreneur who built the Iams Brand and later sold it to P&G.  He formed Aileron as a way to “help fuel private business and free enterprise, providing business owners with the tools and support they need to mature and succeed.” The company works with business owners to help them “lead and manage their companies, driving growth, innovation and jobs.” The company recently opened a new campus north of Dayton, where they conduct seminars and offer business leaders a quiet place to think, plan, and create.

So, getting back to the Breakfast Briefing, Fedders speech was very concise, yet was full of valuable information.  She walked through the elements of the basic model that Aileron uses to assess the health of a business.  I did my best to feverishly scratch out notes to capture her thoughts.   Here are some key take-aways from her presentation:

Professional Management - Aileron uses a term called “poof management” to describe the natural progression that often takes place as extremely talented technical performers suddenly find themselves in managerial roles.  Often that shift from doing to managing can be difficult, and it is important to realize that great performers on one level are not always natural managers.

Business Life Cycle - According to Fedders, most businesses fail because of poor management.  She stressed the importance of properly aligning the business with where it is in its life cycle.  Early on, businesses tend to be more entrepreneurial - bouncing from opportunity to opportunity to pay the bills.  As time passes, management should begin to focus on areas of expertise.  She emphasized the importance of establishing a board of advisers from outside of the firm to assist in this planning on a quarterly basis.  She suggested that these meetings should be at least 75% forward focused - with discussion around working on the business and not in the business.

Leadership - Joni discussed the idea that a key function of leadership should be to set the vision and then create an environment to move the business in that direction.  She also stressed the importance of leading by example.  “If the leaders are late and sloppy, how do you think the employees will behave?”  She went on to discuss the idea that leaders should engage in continuous learning, should be pivotal in determining strategy, and should ultimately serve as “Keeper of the Culture.”

Strategy - Fedders spoke about the importance of utilizing a decision making process that looked at the following: 1.) Reality - what are they paying us for today  / tomorrow,  2.) Focus - Where is the market headed,  3.) Competency - can we do it?     These elements come together to build a framework for producing a successful strategy.

Mission - She moved quickly through this point, but basically it revolves around “what are you trying to accomplish.”  It is important to create and internalize a formal mission so that everyone is clear as to what the ultimate goal should be.

People Development - This goes much deeper than training.  Fedders stated that this is really about engaging people, and empowering them to become better.  She asserted that this is key in creating long term growth.

Culture - “The way we do things around here.”  The idea of culture is so important.  Joni spoke about both the stated culture of policies and procedures as well as the actual culture of norms and customs.  Culture should be a visible trait, and can be a powerful way to differentiate a company from its competition.

Structure - When speaking about this, Fedders suggested that structure should very closely follow strategy.  It is the idea of creating an org chart to match where the company is planning to go.  Then finding the right people to fill the boxes on the chart.

Control - Lastly, Joni addressed the importance of control or measurement.  She stressed the need to examine the concepts of “are we doing waht we planned” and “is the market doing what we expected.”  Finally are the results in line with what we anticipated.

Joni then spent 20 minutes answering questions from the crowd.  Her responses were both candid and insightful.  This was one of the best Breakfast Briefings that I have been to, and I think that they are all excellent.  Joni Fedders did a great job of sharing information about her business and providing information to help those who came improve their own businesses.

The next Breakfast Briefing is on September 12th at the Kettering Tower in Downtown Dayton.  I hope to see you there.

Were you at the breakfast briefing?  What did you think?

Aileron – Meeting the life-long educational and developmental needs of entrepreneurs, business owners, and executives.

The Physics of Marketing - Chaos Theory

Chaos Theory states that little things can mean a lot.  For example, the wind created from a butterfly flapping its wings in the jungle could result in a tornado forming in Southwestern Ohio.

Chaos Theory is why the weather can only be predicted for a few days out.  There are so many variables that come into play, that long term predictions become virtually impossible.  Over time variance in inputs result in patterns which can change in unexpected and unpredictable ways.

Chaos Theory was developed by Edward Lorenz, who was an American mathematician and meteorologist.  He devised the theory as a result of rounding errors as he was trying to compute weather patterns.  He found that these small changes in rounding of numbers could result in dramatically different outcomes.    Thus he concluded that minuscule changes in inputs can have enormous consequences on the ultimate outcome.

So how does this pertain to marketing?

I think that the analogy to marketing is rooted in my belief that everything a firm does is in fact marketing.  If this is true, than seemingly little things like how clean you keep your lobby, how you show appreciation to your customers, or how you handle complaints can have a huge impact on your success.  While it is not possible to predict exactly how each interaction will play itself out, it is certain that in this age of interconnection and transparency patterns will emerge.

Thus, just as Chaos Theory states that little changes can have a big impact, the same holds true in marketing.  Thinking of outsourcing your customer complaint line?  Yes it might be cheaper, but it will make a difference in the ultimate outcome.  That minor change could have a major impact.  Ask Dell about that.

We live in a time where consumers have unlimited choices.  Thus as marketing professionals, we must take great pain to make sure the the inputs that can be controlled are controlled.  We must proactively seek to improve the customer experience.  We must seek to add value relative to the price that is being paid.  We must make sure to notice the little things that most would not notice.

Some might argue that Starbucks was a victim of Chaos Theory.  Is their recent trouble due to the fact that they opened too many stores too quickly?  Was the brand just a fad?  Do $4.00 gas prices and rising unemployment come into play?  Are they hurting because they focused on things like music and credit cards instead of coffee and customers?  Did the change from the manual to automated espresso machines dilute the brand?  I have no idea which of these things actually caused their current problems.  It might be all of them, it might be a butterfly in the jungles of South America.  I would argue however that these things led to a pattern with a predictable outcome.   Taken on their own they are small, but combined they create a difficult situation that would have been difficult to envision just a short time ago.

So for marketers, control that which you can control.  Focus on delivering quality to the consumer.  Pay attention to changes in outcome.  And, pray that butterflies help you more than they harm you.

How would you apply Chaos Theory to Marketing?  The world is waiting to find out.  Share your thougths, and change the world with your comments.  You never know what outcome they might produce…

Voices Episode 6 - Jason Hillard

How far would you go to help a friend?  Would you be willing to have one of your organs removed to save them?  No, this is not an intro to a party game about difficult questions, this is a real question - one that was posed to Daytonian Jason Hillard.  Listen as I speak to Jason, who is about to donate one of his kidney’s to a friend in need.

I found out about Jason’s act of incredible kindness a few weeks ago, when he sent me an email to let me know that he would be closing down his office for a few weeks as a result of the surgery.  He then went on to explain why, and provided some prelimiary details about the pending operation.  I was floored that he was going to actually do something so kind, and I asked him if he might like to do a podcast to share his story with the rest of the world.  Thankfully he said yes.

On Friday, July 25th, 2008 - just a few days prior to his surgery, Jason and I sat down at his home in Dayton’s Oregon District for a conversation.  For me, it was so inspiring to sit across from this guy, a guy I know pretty well, and see him calmly describe this amazing act of generosity as if it were just another day.  Literally, he told me that he was more nervous about recording a podcast than about the surgery.  He really is an amazing guy.

I encourage you to listen to this podcast, and share Jason’s inspiring story with others you know.  For anyone who needs to restore their belief in the goodness of mankind, look no further than Jason.  Oh, by the way, when he recovers he and his wife, Ann Charles Watts, who is in charge of Habitat for Humanity in the Region, are hoping to become foster parents.  They serve as an example to us all of how to be Servant Leaders.  I am honored to know them.

If you would like to help Jason and his family or just offer some words of support, contact me and I will forward along his information to you.

The Adventures of Johnny Bunko

Looking for a little inspiration to move you forward in your career.  How about a comic book?  The Adventures of Johnny Bunko is the latest book by author Dan Pink, who also penned A Whole New Mind - another of my favorites.  The book is done entirely in the popular style of Japanese animation known as Manga.  Who knew that manga could be so enlightening?  The characters are particularly funny, with career counseling coming from a fairy who appears when the main character breaks open carry out chopsticks.  Not exactly the run of the mill career guide.

The book is an easy read, makes some very meaningful points about how to approach your professional career, and the comic book format makes it particular enjoyable to read.

There are 6 key points outlined in the book.  Here they are with a few extra notes to add context.

1. There Is No Plan - I know this one very well, having been involved in companies that have gone through downsizing, mergers, acquisitions and other assorted craziness.  Pink asserts that you can either make “safe” decisions that may lead to something better someday, or make decisions that lead to the opportunities to learn exciting new things, build skills, and enjoy life now.
2. Think Strengths, Not Weaknesses - Pink references Mihaly Csikszentmihalyi, one of my favorite authors, and discusses the idea of leveraging that which you love and are good at to make a living.  Instead of trying to improve upon that which you despise or struggle with, focus on your strong points.  This will ultimately lead to a job where you can achieve “flow” on a regular basis - with time flying by as you enjoy and are engaged in what you do.
3. It’s Not About You - The most valuable people use their talents to bring out the best in others.  If you want to improve your life, start by improving someone else’s.
4. Persistence Trumps Talent - The best of the best are those who stick with it in the tough times.  For musicians and athletes alike, it comes down to practicing hard every day.  The same is true in business.
5. Make Excellent Mistakes - Too many people get hung up on trying to avoid failure at all costs.  In doing so, they never try anything new.  It is ok to fail, as long as it gets you closer to excellence.
6. Leave An Imprint - Life is short.  Do something that matters.

Whether you like business books or not, this one is a must read.  It is so different from most of what is out there and presents the message in such an innovative way, that you are sure to think a little differently about work by the time you get done reading it.

Ja Mata

The Adventures of Johnny Bunko

The Physics of Marketing - Brownian Motion

In 1827 Robert Brown was trying to observe the fertilization process of flowers under a microscope when he noticed slight movements in the grains of pollen, which were suspended in water.  “Were the particles alive?”  “No, so how did they move?”  The answer is Brownian Motion.  The pollen on the microscope’s slide was suspended in water.  Thus the movement of the pollen was not due to the pollen being alive, but was actually caused by the constant and random movement of the water molecules which were bumping into the pollen.  These collisions created the illusion of the pollen being alive.  In actuality the movement was a by-product of the movement of the water.

This phenomenon can be observed in the way that air pollution spreads, or how dust particles seem to dance about in a sunbeam gleaming through a window.  Brownian motion can be influenced by things like the type and temperature of the particular gas or liquid in which something is suspended.  For example molecules in warm water are more active than in cold water, and thus would result in more movement.

How does the concept of Brownian Motion pertain to marketing?

For me this is very similar to the concept of signal versus noise, discussed by Don Wheeler in his book Understanding Variation.  The central premise is that a data without context is basically meaningless, and that changes in numerical values are not necessarily representative of real change.  Wheeler asserts that “the first mistake in interpreting data is to interpret noise as if it were a signal.”  The second is to “fail to detect a signal when it is present.”

Much like Brown’s initial reaction to the moving pollen, business leaders can mistakenly attach value to motion.  So the 5% increase in sales that made everyone feel so great, could actually be the act of random motion.  The increase in the response rate on that piece of direct mail - might just be noise.  Conversely, the decrease in hits to your web site might just be the result of random movement.  There is a certain amount of variation inherent to everything.  Thus, making the numbers or beating the numbers can be misleading.

Just as happens in suspensions, every environment is different.  And just as temperature and chemical composition influence the amount of variation, so do things like competition, market saturation, market awareness, and other factors.  Some industries may have little fluction, some may have substantial changes.  As Wheeler states, The Voice of the Customer decides what you want from the system, the Voice of the Process decides what you will get.  “It’s Management’s job to bring the voice of the process into alignment with the voice of the customer.”  That is how real motion, not random motion, takes place.

As a marketer it is important not to attach too much importance to individual data points, (the numbers are up today, the numbers are down today) but rather to view the data as a whole.   Variation, or random movement, is inherent to nature.  One must take the time to separate the signals from the noise, and then to act accordingly.

How would you apply Brownian Motion to Marketing or Business?  Share your thoughts by leaving a comment.

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