When it comes to discussions of modern marketing, it is not uncommon to hear people, myself included, state something like “people are out there talking about your brand.” The more I hear this statement said, the more I question its accuracy. The premise is not entirely wrong. In fact, it is accurate in the sense […]
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Not All Sharing Is Caring
Last week Facebook announced a host of “enhancements” to their platform. Many of these changes revolve around the concept of frictionless (forced) sharing. The way this is intended to work is that when you connect an app like the music site spotify or The Washington Post to your Facebook profile, your activity will automatically be […]
PRSA Dayton PReSentAtion">
PRSA Dayton PReSentAtion
Today I am addressing the Dayton Chapter of The Public Relations Society of America on the topic of blogging, podcasting, video, and other forms of content creation. With all of the hype surrounding Facebook, Twitter, and other social networks, it is important to remember the power that these tools can deliver. I view these […]
Lucky Me
Last night, I attended the Dayton Business Journal’s Forty Under 40 Awards Ceremony at the Dayton Convention Center. I was fortunate enough to have been chosen as one of the Class of 2011 award winners. Joined by my wife, several of my colleagues, and 400 of Dayton’s most influential leaders, the night was a great one. […]
Everyone is a Broadcast Channel
Everyone is a Broadcast Channel As a boy raised in Southwestern, Ohio, I grew up very close to two 20th century marvels of mass communication — Voice of America and the WLW radio tower. Voice of America was designed to broadcast western democratic news around the cold war world. The WLW tower had the ability […]
MKTFYI: 2010 — The Year in Marketing">
MKTFYI: 2010 — The Year in Marketing
MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
The World Will Always Need Story Tellers
A few weeks ago I had the pleasure of making a road trip to Athens, Ohio to present to The Ohio University Society for Professional Journalists. I spoke about the potential opportunity for journalism students to find happiness, and maybe even a steady paycheck, in the field of marketing. The presentation forced me to think […]
