Invisible KOOL-AID Clearly Fantastic

By on August 15, 2006 in FUN, MARKETING

KOOL-AID InvisibleSome­times the way to make a prod­uct bet­ter is not to add more to it, but to take some­thing away. That is just what Kraft foods has bril­liantly done with KOOL-AID Invis­i­ble. Grow­ing up, the only objec­tion I remem­ber adults con­sis­tently hav­ing to drink­ing KOOL-AID had noth­ing to do with my con­sump­tion of it, but rather the poten­tial dis­as­ter that could come if I spilled it on the new car­pet, new drapes, new fur­ni­ture, or in the fam­ily room that no one went into. KOOL-AID on a nice shirt meant that it was no longer a nice shirt. Thus KOOL-AID was to be con­sumed with cau­tion — in the right place at the right time. With KOOL-AID clear, the pri­mary objec­tion by par­ents, (this stuff per­ma­nently stains every­thing) is elim­i­nated. Still think­ing that all the good ideas are taken? It is amaz­ing to me that so many peo­ple used this prod­uct, expe­ri­enced this prob­lem, and it took until now for some­one to say “Hey, what if we took the dye out!” Sur­pris­ingly, I have not seen one com­mer­cial for this prod­uct, and most peo­ple I ask about it respond with a dumb­founded “Huh?” I bought this prod­uct by acci­dent a few weeks ago, and must say that it has had rave reviews in the Bow­man house­hold. With the risk of spill elim­i­nated, it is now a sta­ple in our pantry. I rec­om­mend it highly. The only draw­back — no KOOL-AID mustache.

Kool-Aid Invi­siville

4 Responses to Invisible KOOL-AID Clearly Fantastic

  1. dyann woofter September 7, 2006 at 10:52 pm #

    i am still look­ing for the invis­i­ble no sugar kool-aid

  2. Amy January 31, 2007 at 6:19 pm #

    This stuff is great. I keep a pitcher going all the time, and we don’t even have kids. Really helps get the water in. LOVE, LOVE, LOVE this stuff.

  3. shelleybear March 6, 2008 at 11:32 am #

    This is da bomb!
    I used to have tummy trou­ble when­ever I drank old-style KOOL-AID. How­ever, since they took the dye out, it’s great!
    Need to try it with Splenda.

  4. Joyce May 15, 2008 at 8:58 pm #

    I really like the Kool aid invis­i­bles but run into a prob­lem with find­ing all the fla­vors that were avail­able at one time. I can find Watermelon-Kiwi in the 13oz packet & Cherry in the19oz con­tainer. I loved the Grape fla­vor! I find the kool aid invis­i­bles don’t give me heart­burn when I drink them. I want to con­tact the com­pany & can’t find a site or an e-mail. Could you help??

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