Dropping Some Knowledge — Money Quotes from John Moore

Look­ing for some advice on how to build a suc­cess­ful brand?  Want to learn more about the impor­tance of the cus­tomer expe­ri­ence?   Check out this post from my friend John Moore.  He lists “Money Quotes” from his book Tribal Knowl­edge — where he chron­i­cles some of the wis­dom he gleaned dur­ing his time at Starbucks.

John was kind enough to come to Day­ton last year to speak at a PRSA meet­ing and then an AMA meet­ing.  Both pre­sen­ta­tions were incred­i­ble.  He shared so many fas­ci­nat­ing sto­ries about his life, and the lessons he has learned.  Both audi­ences were com­pletely cap­ti­vated by John’s cre­ative pre­sen­ta­tion and com­pelling message.

I got to share the stage with him later in the day, when we addressed an audi­to­rium full of stu­dents at the Uni­ver­sity of Day­ton.  The expe­ri­ence was thrilling, and I hold him in the high­est regard.  I also owe him a beer.

Get to know John Moore.  Check out Brand Autopsy and then pick up a copy of Tribal Knowledge.

Brand Autopsy: Tribal Knowl­edge Money Quotes

http://www.typepad.com/t/trackback/11572/30352818