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From Dayton to Hog Heaven…

Hog HeavenOne of the coolest stores in Dayton, Ohio is F&S Harley Davidson.  Located on North Dixie Drive, the store is family owned; run by Jeff Stolzenburg, his sister Jenny, and his parents.  F&S is a massive complex, filled with beautiful Harley Davidson motorcycles, Harley merchandise, a conference center, storage facility, repair garage, parts warehouse, and more.  They even have free coffee for guests, and I love free coffee.  One step through the front door, and you immediately begin to picture yourself out on the open road riding one of these beautiful machines.

When I worked in Dayton as an Account Executive, F&S was one of my favorite clients.  They were always fun to work with. They were not afraid to push the boundaries, and they sell an unbelievable product to a very loyal customer base.  Truly a dream account.  I still keep in touch with Jeff and the F&S crew, and they even hosted a fundraiser for the Epilepsy Foundation of Western Ohio for free last March.  Great people, and a great place to visit if you have never done so.

With that said, this year is Harley Davidson’s 105th anniversary.  The company is pulling out all the stops to celebrate the anniversary, and Dayton will be included in the mix as several corporate executives from HD will be leading a cross country ride right through Dayton.  The group, which should be sizable, will be stopping at F&S in the afternoon on Monday, August 25th, and staying into the evening to answer questions, press the flesh, and greet the Harley faithful from the Miami Valley.  This should be a really cool event, and something that you Harley enthusiasts out there will not want to miss. When the ride leaves Dayton, the group will be headed to Wisconsin, where the company is based, to continue the celebration. Word on the street is that it is going to be legendary, with big name acts playing private shows over several days!

Part of the fun in Wisconsin will be the newly opened Harley- Davidson museum, featured in this month’s issue of Wired.  Harley fan or not, this is a great example of pulling people into the experience of the company and its devoted followers.  There are very few companies that could open a museum people would actually want to visit.  I stand in awe at the way in which Harley-Davidson has managed to cultivate such fierce loyalty amongst its customers.  If I ever find myself in that part of the county, I am going to make it a point to visit. Clearly there is a lot to learn about motorcycles and even more to learn about marketing.

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