How Great Service Leads to Sales: Tire Discounters

Yes­ter­day my wife’s car sur­pris­ingly got a flat tire. It had been parked in the garage for a few days, seem­ingly fine, but must have been slowly leak­ing.  She called me after she dis­cov­ered it yes­ter­day after­noon, so I came home from work a lit­tle early to get it repaired. I jacked up the car, took off the old tire, bolted on the dough­nut and headed out — pre­pared to drop a few hun­dred bucks for yet another unex­pected, but nec­es­sary, expense. Because it was close, I chose to go to Tire Dis­coun­ters. I went inside the store and explained my sit­u­a­tion to Michael Golem­biewski, the Gen­eral Man­ager. Hav­ing bought tires from other tire ven­dors before, I assumed that I would be pum­meled with the stan­dard bar­rage of how I must replace all 4 tires, and only the most expen­sive tires would truly ensure the safety of my wife and chil­dren. How­ever, some­thing else hap­pened — some­thing nice. Michael said “Have a seat, give me 5 min­utes to take a look, and I’ll let you know what you need.” So I planted myself in a lobby chair, opened my book, and waited. About 5 min­utes later I heard Michael’s voice, as he returned to the lobby. I thought, “Okay, here comes the pain,” and I pre­pared to scratch out a check for some new Michelans. “Mr Bow­man,” Micheal said, “you’re all set.” “What?” I replied — thor­oughly con­fused by what I was hear­ing. Micheal went on to tell me that they were able to patch the old tire, and there was no charge for the ser­vice. His one request was that the next time I needed tires, I need to give him a call. “Are you seri­ous?” I said. “Absolutely” he responded. Thrilled, I thanked him pro­fusely, and headed for home. What Michael did not know, or per­haps on some level did know, was that I have another vehi­cle that is in need of 4 new tires. Until yes­ter­day, I had not even given thought as to where I would buy them. Today, I need not give it any thought either, because now I know for cer­tain where they will be pur­chased. So by patch­ing my tire for free, instead of sell­ing me two tires I did not need, Tire Dis­coun­ters will now get my busi­ness for the 4 tires on the other vehi­cle and any other tires I need in the future. Michael could have eas­ily sold me those 2 tires yes­ter­day. I was pow­er­less. He could a have cho­sen not to bother patch­ing my old tire, told me it was beyond repair, and charged me for the replace­ments. He could have, but he did not. He chose to bypass the imme­di­ate return of the one time sale in exchange for my trust. It was an invest­ment deci­sion on his part. It was a good one. Had I bought the 2 tires, I would have got­ten what I expected. My expe­ri­ence would not have been remark­able, and I would have no com­pelling rea­son to return to his store. I cer­tainly would have no rea­son to tell any­one else about what hap­pened. Because of Micheal’s choice to help me when I needed it, I will now choose to help him grow his busi­ness, which is what he needs. So, if you are in need of tires, and hap­pen to live South of Day­ton, check out Tire Dis­coun­ters on West Cen­tral Avenue. They replaced my tire, earned my trust, and made my day. Thank You Tire Discounters.

Map of 740 W Cen­tral Ave Spring­boro, OH by MapQuest