If I Was In Charge Of… Staples

I was watch­ing game 3 of the NBA finals last night, which was being played in Los Ange­les at the Sta­ples Cen­ter. The build­ing is home to the Lak­ers, and hosts con­certs and other events as well. There are fre­quently blimps fly­ing around the build­ing, shoot­ing the all too famil­iar over­head view of the venue. So as I saw the blimp shot last night it hit me. Some­thing was miss­ing, and thus came the inspi­ra­tion for this post — the lat­est in my series of “If I was in charge, the first thing I would do would be…

So if I was in charge of Sta­ples the first thing I would do would be to change to roof of the Sta­ples Cen­ter. The roof is a per­fectly nice roof. It appears to be struc­turally sound, and even has some nice, sub­tle mes­sag­ing for Sta­ples on it. How­ever, if I were in charge, that roof would be trans­formed into a giant mar­ket­ing icon — The Sta­ples “Easy But­ton.” This would be really “easy” to do, and would fur­ther rein­force my the cur­rent Sta­ples mar­ket­ing campaign.

I would light it up so that it would be a bright red bea­con to planes, blimps, inter­state dri­vers, and tele­vi­sion view­ers alike. The photo is a mock up of the idea. Yeah, it is that easy.

If you were in charge of Sta­ples, what would you do first?