Leave Them Wanting Moore

What a day I had last Wednes­day. Not only did I get to meet one of my favorite authors, blog­gers, and mar­ket­ing thought lead­ers, I got to lis­ten to him deliver 2 great speeches and co-present with him. John Moore was kind enough to come to Day­ton last week, and I can not tell you how fan­tas­tic he was — but of course I’ll give it a shot.

The day began on a cold, rainy side­walk out­side of the Kuhn’s Build­ing at 6:30, where John and I met up to pre­pare for the PRSA Mas­ters Series meet­ing. In spite of the time dif­fer­ence between Day­ton and his home town of Austin, TX, and the ridicu­lously mis­er­able weather, he was bright eyed and full of energy. We headed into the Kuhn’s Build­ing and up to Hafen­brack. Once inside, I asked John to auto­graph my copy of Tribal Knowl­edge, which he gladly did for me. (I know, I am a dork. I keep telling you that.) I gave him the 50 cent tour of the place, and then we went down­stairs to the meet­ing room to get set up. The PRSA meet­ing got under­way at just before 8:00 — fol­low­ing the res­o­lu­tion of some tech­ni­cal dif­fi­cul­ties. David Knopf from One­Source was kind enough to pro­vide us with fresh brewed cof­fee by the cup cour­tesy of his Flavia machine, (See pic­ture) which perked every­one up for John’s dis­cus­sion on Starbuck’s Tribal Knowl­edge. On an aside, this thing was a huge hit. It makes a vari­ety of spe­cialty cof­fees, teas, and well­ness drinks by the cup. Very cool and very tasty. Thanks David. Any­way, John deliv­ered a great pre­sen­ta­tion to the group, dis­cussing his views on the suc­cess of Star­bucks. His pre­sen­ta­tion lasted for just over an hour, and he then hung around and answered a slew of ques­tions from the group. Every­one who attended was delighted. Not to men­tion all of the Hafen­brack employ­ees were jazzed about get­ting drinks from the cof­fee machine for the next 3 hours. A very pro­duc­tive, caf­feine fueled after­noon fol­lowed at Hafenbrack.

Fol­low­ing the PRSA meet­ing, John and I made the rainy trek uptown to the Schus­ter Cen­ter for the AMA lun­cheon. Peo­ple came from all across the Miami Val­ley to hear John speak, and yet again he deliv­ered. There were roughly 40 peo­ple in atten­dance for the lun­cheon, and John daz­zled all with another heap­ing help­ing of Tribal Knowl­edge. In addi­tion to the amaz­ing anti­dotes and sto­ries from his expe­ri­ence at Star­bucks that he dis­cussed, John also out­lined 9 key takeaways:

1. Build­ing the Busi­ness Cre­ates the Brand
2. Make the Com­mon, Uncommon
3. Prod­ucts Ful­fill Needs, Expe­ri­ences Ful­fill Desires
4. There’s a High Price to Low Prices
5. “Just Say Yes” and “Be Clean, Be Nice”
6. Tell the Story. Don’t Make Up the Story
7. Mar­ket­ing Has Two Audiences
8. Make the Com­pany Some­thing to Believe In
9. Be Mis­sion Dri­ven to Change the World

Of course he expanded on all of these points, but if you really want to learn more about his take on Mar­ket­ing, buy the book Tribal Knowl­edge. It is a great read and loaded with nuggets of wis­dom. OR, look up John at BrandAutopsy.com and invite him to speak in your town.

As if that was not enough, I was then given the priv­i­lege to share the stage with John at the Uni­ver­sity of Day­ton, where we spoke to a group of pro­fes­sion­als and grad­u­at­ing seniors about social media, blog­ging, and lever­ag­ing the web to make con­nec­tions and fur­ther your career. We began by intro­duc­ing each other — stat­ing that while we have “known” each other for years, today was the first time we had actu­ally met. That is illus­tra­tive of the con­nec­tive power of the web. It was great fun shar­ing the stage with John, who is a pas­sion­ate guy and a great pre­sen­ter. I was truly hon­ored. I believe that the audi­ence enjoyed it — I know I did. Thanks to all who attended.

In sum, it was a high­light reel type of day. A day that never would have hap­pened if I had not decided to use my voice and write a blog. Thanks again John. I feel con­fi­dent that I speak for every­one here in Day­ton who heard you speak in say­ing you are a a bril­liant mar­keter, an amaz­ing speaker, and above all else a tremen­dous person.

Here are some pic­tures from the day.

John Moore Day­ton Ohio