MKTFYI: 2010 — The Year in Marketing

By on December 27, 2010 in FEATURED, MARKETING, PODCAST, TECHNOLOGY

MKTFYI is a peri­odic pod­cast pro­duced by Kevin Dugan and yours truly, David E. Bow­man where we chat and riff on the world of mar­ket­ing.  Being late Decem­ber, we came up with the very orig­i­nal idea of look­ing back and review­ing mar­ket­ing in the year 2010.  We even talked spe­cial guest Pete Black­shaw, CMO of NM Incite, into join­ing the discussion.

2010 was an incred­i­ble year for mar­keters. The iPad, the Old Spice Guy, the con­tin­ued rise of new media, the chang­ing land­scape of tra­di­tional media, the con­ver­gence of paid, earned, and owned media, and so much more. Kevin, Pete, and I talk about what hap­pened in 2010 and what’s next for mar­ket­ing pro­fes­sion­als in 2011.

 

The episode was great fun to put together.  It reminded me just how smart and insight­ful Pete and Kevin are, and how for­tu­nate I am to call them my friends.  I am thank­ful for the chance to be a part of the con­ver­sa­tion.  It was a great way to fin­ish up a great year.

Give a lis­ten and share your thoughts on the year 2010 in mar­ket­ing and your pre­dic­tions for 2011.

MKTFYI: 2010 — The Year in Mar­ket­ing [ 44:47 ] Play Now | Play in Popup | Down­load

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5 Responses to MKTFYI: 2010 — The Year in Marketing

  1. Nick Wright December 28, 2010 at 11:11 pm #

    Guys — great stuff!

    Love the food-finder / food GPS app idea — it would cut my time spent at the Ander­son Kroger in half. And would help min­i­mize my mis­takes. (I bought yams in syrup the other day… didn’t know you could get yams in a can that weren’t in syrup–but believe me, my wife let me know of my error in judgement.)

    Look­ing for­ward to a great 2011 and to lis­ten­ing to more of your podcasts.

    Thanks,
    Nick

  2. davidebowman December 29, 2010 at 11:28 am #

    Thanks Nick!

    I would love to have the Gro­cery Posi­tion­ing Sys­tem. I would def­i­nitely save me from my nor­mal rou­tine of aim­lessly pac­ing around the gro­cery in search of 200 items.

  3. Holly Michael December 30, 2010 at 10:34 pm #

    Very good con­tent and look back on the year. I was glad to
    hear the QR codes won’t be “out” for 2011. You brought up the fact
    that apps have reached the point of com­mon adoption–and how peo­ple
    enjoy touch screens. There is such a dig­i­tal divide between peo­ple
    who are inter­ested in using their iPhone to gro­cery shop and peo­ple
    who don’t even have a com­puter (like my in-laws). I didn’t hear you
    talk about how expected it became in 2010 that every­one has a
    cam­era with them–to record news events, weather events and just
    inter­est­ing things hap­pen­ing. Just look at our local TV news­casts
    and how they are fea­tur­ing con­tributed news and weather
    photos–even the DDN will accept reader pho­tos. I would say that
    while 2009 was the year of “con­cerned” cit­i­zen jour­nal­ism. 2010 was
    the year of, “OMG did any­one get that?”

  4. Brittany April 1, 2011 at 10:08 am #

    Holly you got it all wrong. 2009 was the year of Lady Gaga.
    :D

    I hope you guys have more pod­casts in the future! Love this.

Trackbacks/Pingbacks

  1. TOW#8: Podcasting « jprice2290 - March 6, 2011

    […] think a great exam­ple of a pod­cast is Mar­ket­ing FYI– Year Review. It is cool to hear them talk about their year and what worked well and what did not. They were […]

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