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MKTFYI: 2010 – The Year in Marketing

MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing.  Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010.  We even talked special guest Pete Blackshaw, CMO of NM Incite, into joining the discussion.

2010 was an incredible year for marketers. The iPad, the Old Spice Guy, the continued rise of new media, the changing landscape of traditional media, the convergence of paid, earned, and owned media, and so much more. Kevin, Pete, and I talk about what happened in 2010 and what’s next for marketing professionals in 2011.


The episode was great fun to put together.  It reminded me just how smart and insightful Pete and Kevin are, and how fortunate I am to call them my friends.  I am thankful for the chance to be a part of the conversation.  It was a great way to finish up a great year.

Give a listen and share your thoughts on the year 2010 in marketing and your predictions for 2011.