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Search Results for: "Physics of Marketing"

The Physics of Marketing – Second Law of Thermodynamics

The Second Law of Thermodynamics states that in a closed system entropy always increases.  That means that when you put Coca-Cola in a refrigerator, the Coke will get cooler – but the refrigerator will put out heat into the world in order to make that happen.  Yes the inside of the refrigerator is cool, but […]

The Physics of Marketing – Ideal Gas Law

If you have ever climbed up a mountain, you know that it is much colder at the top than at the bottom. Have you ever wondered why? Well it is because the atmospheric pressure is much lower than if you were at sea level. There is simply less atmosphere above you. This relationship between pressure, […]

The Physics of Marketing – Hooke’s Law

Scientist, Physicist, Mathematician and all around genius Robert Hooke lived in the mid 1600’s.  Much of his work revolved around his law of elasticity, which stated that elastic materials stretch in proportion to the force applied to them.  Some materials are more elastic than others.  Understanding this principle allowed for sailors to measure longitude, architects […]

The Physics of Marketing – Simple Harmonic Motion

Think of a pendulum steadily swinging from side to side and you are visualizing Simple Harmonic Motion. From children on play gound swings to highly skilled engineers, simple harmonic motion surrounds us. It involves the give and take between potential and kinetic energy. In the example of the pendulum this would be height and speed. […]

The Physics of Marketing – Conservation of Energy

This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]

The Physics of Marketing – Newton’s Law of Gravitation

Sir Isaac Newton makes his second appearance in this series with his Law of Gravitation. Perhaps one of the most widely known principles of science is gravity. I say this knowing that while most people could probably not explain gravity very well, just about everyone understands the idea. This was Newton’s blockbuster idea. It explained […]

The Physics of Marketing – Kepler’s Laws

German mathematician Johannes Kepler lived from 1571 – 1630.  He is described by many as the central figure in the scientific revolution for his work in astronomy and physics – two disciplines that were considered to be very different from one another in his time.  An independent thinker, he was very influential on shifting world […]

The Physics of Marketing: Newton’s Laws of Motion

Isaac Newton lived from 1643 – 1727, and is about as close to a superstar as any scientist could be. People far beyond the world of physics know Sir Isaac. He helped to invent calculus, and was actually the first scientist to be knighted in Britain. Newton’s work is widely known and has been the […]

The Physics of Marketing – Mach’s Principle

Ernst Mach, was an Austrian Philosopher and Physicist. He lived from 1838 to 1916. His principle proposed the idea that “mass there influences inertia here.” That means that the gravity of far away things affects how nearby things move. Thus motion is only meaningful when measured against another object. For example, we know the earth […]

The Physics of Marketing

The Physics of Marketing is a new project that I am launching. I don’t understand Physics. I have never taken a formal class on the subject, and my exposure to Physics has been limited. However, I find Physics to be fascinating. Something I do know a little about, though some days I question that too, […]