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Stairway to Heaven and Marketing

Visual learners check out this great illustration from David Armano of Logic + Emotion portraying brand loyalty. So simply displayed. so easy to understand. So hard, seemingly, for most to achieve.

Brand Heaven

David also created this brilliant picture, describing the shift from the classic (and dying) marketing funnel approach to the emerging idea of the Marketing Spiral – a more cyclical, organic approach to marketing.

marketing spiral

Check out more of David Armano’s work on his blog Logic + Emotion. The guy is freaking brilliant.