Stairway to Heaven and Marketing

June 6, 2008 By 1 Comment

Visual learn­ers check out this great illus­tra­tion from David Armano of Logic + Emo­tion por­tray­ing brand loy­alty. So sim­ply dis­played. so easy to under­stand. So hard, seem­ingly, for most to achieve.

Brand Heaven

David also cre­ated this bril­liant pic­ture, describ­ing the shift from the clas­sic (and dying) mar­ket­ing fun­nel approach to the emerg­ing idea of the Mar­ket­ing Spi­ral — a more cycli­cal, organic approach to marketing.

marketing spiral

Check out more of David Armano’s work on his blog Logic + Emo­tion. The guy is freak­ing brilliant.

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Comments

  1. Nick Wright says:
    June 6, 2008 at 11:17 am

    David,

    I love it! In my job I’m always try­ing to explain how cer­tain appli­ca­tions work… yet I can tell that the folks on the other line of the phone are scratch­ing their heads.

    Dur­ing recent remote demos, I’ve been pulling up a blank Word doc, and using it like a white board, to illus­trate how the appli­ca­tions work. Great for the visual learners.

    Good stuff.

    Nick

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