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Sure the Ketchup is Fancy, But Check Out the Label!

HeinzWant to learn about the future of product marketing? Check out www.MyHeinz.com. Heinz is offering personalized labels for their ketchup bottles. While the price is a little steep, (6 bucks a bottle) it is a brilliant idea.  Why would someone want this? Why not? As someone who has worked in a restaurant, I can tell you they are always looking for interesting things to put on the table. How about marketing messages about the restaurant on every ketchup bottle? Trust me, they don’t use Heinz to refill those bottles at most restaurants, so the 6 dollar bottle would get more mileage than you would think. This might also bring some fun into your next cookout, party, or dinner. Nothing says party like “Fancy Ketchup!” except of course Natural Light – the beer with the taste for food. If you have ever read Free Prize Inside, this is the classic example of a free prize. Although they did not make the ketchup taste any different, they might convince you to pay more for it with creative & effective marketing. So make sure to look at the label the next time you are preparing to devour that pile of french fries. There may be a little something extra there for you.

Heinz Talking Labels