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The Seven Habits of Highly Effective Social Media – Think Win/Win

Habit 4: Think Win/Win Think Win/Win is the first of 3 outwardly focused habit Covey presents in his book, The Seven Habits of Highly Effective People.  These are known as habits of interdependence.  These habits are designed to build lasting and meaningful relationships with other people – relationships that are mutually beneficial, based on principles, […]

The Seven Habits of Highly Effective Social Media – First Things First

Habit 3: First Things First This habit is a critical one, and one that gets a lot of attention.  Before we delve into First Things First, let’s take a step back to place this habit in the proper context. Covey’s first three habits are described as habits of independence.  They are introspective in nature.  When […]

Isaac Newton and the Future of Marketing

Last year I wrote this post as part of my ongoing series The Physics of Markeitng.  The post discussed ways that Newton’s Law of Gravity might pertain to marketing.  There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future.  Particularly, […]

Marketing or Litter?

If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright?  What if I did it twice next week?  What if I did it twice every week… forever?  At what point would my “free trial” of the bag […]

Voices – Episode 11: Peter Shankman

One of my favorite people to follow on the web is PR Guru, Peter Shankman.  Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting.  He is a pioneer in the use of social media and the founder […]

The White House on the Web

While it remains to be seen just how effective the new administration will be in restoring prosperity to our land, if the White House web site is any indicator we are headed for better days.  The site has a fresh new look and quite a bit of added functionality.  Check out www.whitehouse.gov. The site has […]

Geoff Has A Blog!

My brother-in-law Geoff is one of the smartest and funniest people I know.  The guy is a freaking nuclear engineer, a cycling enthusiast, a master of trivia, and one of the best story tellers I have ever met. Good news.  Geoff just launched a blog titled It’s The Best I Could Do ,  where he […]

Take Me To Your Leader… Tribes by Seth Godin

Seth Godin has done it again – written an amazing, fresh, relevant, and useful book I love.  This time it is Tribes – a book about the importance of leadership.  The book is probably the least “marketing” oriented book Seth has written, focusing instead on addressing the much broader topic of leading other human beings. […]

Mr. Speaker, Welcome to the Blogosphere!

Ohio’s Speaker of the House,  Jon Husted, has launched a blog (using WordPress of course.)  I think this is great, and I hope that other public officials take note.  I have met Representative Husted a few times, and he seems to be a great person.  Jon is a young man, but carries himself with a […]