The Seven Habits of Highly Effective Social Media — Think Win/Win

Habit4

Habit 4: Think Win/Win Think Win/Win is the first of 3 out­wardly focused habit Covey presents in his book, The Seven Habits of Highly Effec­tive Peo­ple.  These are known as habits of inter­de­pen­dence.  These habits are designed to build last­ing and mean­ing­ful rela­tion­ships with other peo­ple — rela­tion­ships that are mutu­ally ben­e­fi­cial, based on prin­ci­ples, …read more

The Seven Habits of Highly Effective Social Media — First Things First

habit3

Habit 3: First Things First This habit is a crit­i­cal one, and one that gets a lot of atten­tion.  Before we delve into First Things First, let’s take a step back to place this habit in the proper con­text. Covey’s first three habits are described as habits of inde­pen­dence.  They are intro­spec­tive in nature.  When …read more

Isaac Newton and the Future of Marketing

newton

Last year I wrote this post as part of my ongo­ing series The Physics of Markeitng.  The post dis­cussed ways that Newton’s Law of Grav­ity might per­tain to mar­ket­ing.  There were some excel­lent com­ments about the post and it has actu­ally led me to think dif­fer­ently about the mar­ket­ing — past, present, and future.  Par­tic­u­larly, …read more

Marketing or Litter?

litter

If early tomor­row morn­ing I drove past your home and threw a bag full of dirty paper in your dri­ve­way before you woke up, would that be alright?  What if I did it twice next week?  What if I did it twice every week… for­ever?  At what point would my “free trial” of the bag …read more

Voices — Episode 11: Peter Shankman

Peter Shankman - Voices Podcast

One of my favorite peo­ple to fol­low on the web is PR Guru, Peter Shankman.  Whether he is jump­ing out of air­planes, con­struct­ing an in-home social media bat­tle sta­tion, or jet­ting from city to city, Peter is always up to some­thing inter­est­ing.  He is a pio­neer in the use of social media and the founder …read more

The White House on the Web

whitehouse

While it remains to be seen just how effec­tive the new admin­is­tra­tion will be in restor­ing pros­per­ity to our land, if the White House web site is any indi­ca­tor we are headed for bet­ter days.  The site has a fresh new look and quite a bit of added func­tion­al­ity.  Check out www.whitehouse.gov. The site has …read more

Geoff Has A Blog!

geoff

My brother-in-law Geoff is one of the smartest and fun­ni­est peo­ple I know.  The guy is a freak­ing nuclear engi­neer, a cycling enthu­si­ast, a mas­ter of trivia, and one of the best story tellers I have ever met. Good news.  Geoff just launched a blog titled It’s The Best I Could Do ‚  where he will …read more

Take Me To Your Leader… Tribes by Seth Godin

Tribes

Seth Godin has done it again — writ­ten an amaz­ing, fresh, rel­e­vant, and use­ful book I love.  This time it is Tribes — a book about the impor­tance of lead­er­ship.  The book is prob­a­bly the least “mar­ket­ing” ori­ented book Seth has writ­ten, focus­ing instead on address­ing the much broader topic of lead­ing other human beings. …read more

Mr. Speaker, Welcome to the Blogosphere!

Ohio’s Speaker of the House,  Jon Husted, has launched a blog (using Word­Press of course.)  I think this is great, and I hope that other pub­lic offi­cials take note.  I have met Rep­re­sen­ta­tive Husted a few times, and he seems to be a great per­son.  Jon is a young man, but car­ries him­self with a …read more