Health Care as Economic Stimulus?

I am not an expert on the subject of Health Care Coverage, nor will I pretend to be.   However, a thought has been running through my head for a week or two now, and I thought I would float it out for discussion.   Could access to health care coverage through some entity other than an employer have the potential to stimulate the economy?

Normally, I hear from one side how we are in desperate need of a national health care plan and from the other side how the government is inefficient and national health care would increase costs to all Americans.   Both are right, and neither has been able to fully solve the problem.  

Still, I can not recall ever hearing someone make the argument that having access to coverage might stimulate the growth of small business.  Well, my thought goes like this. 

 

• How many would be small business owners and entreprenueurs do not make the plunge to start their own business because of the fear of losing health care coverage? 
• How many small businesses are crippled by the cost of healthcare?
• How might this dynamic change if someone with a great idea could ensure their family independent of a company in an affordable manner.  (Yes, I know individual plans are available, but they are extremely costly.) 
• If the burden of health care were taken off of business, what would the impact be?

Voices - Episode 8: Artie Isaac

In this episode of Voices, I speak with Artie Isaac - marketing strategist, founder of Young Isaac, and professor at The Ohio State University and Columbus College of Art and Design.  Among other things, Mr. Isaac teaches MBA students at The Ohio State University how to be more creative.

According to Artie Isaac, creativity is about living a better life, having a more fulfilling job, connecting more deeply with friends and family, achieving flow, being more mindful, and embracing the present moment.  Isaac claims that all of us have the ability to be more creative by making an effort to enhance our creative potential - much like exercise can improve your physical health.  It is work, but there are clear, positive results.

Some of the thoughts Artie Isaac shares in the podcast are his reasons for blogging, how he named his site, what inspires him, how he utilizes technology to increase day to day productivity, the 3 types of days and how to approach them, why he lives in Ohio, and what people can do to be more creative.

Thanks to Artie for being kind enough to take the time to participate in the podcast, for being open enough to share his wisdom, and for being brilliant enough to inspire others to achieve greatness.  It was a pleasure to meet him.

Listen and enjoy!

Net Cotton Content / On Life and Marketing, Creativity and Ethics

Can You Learn to Be Creative?

A few weeks ago, I had the pleasure of viewing a speech given to the Columbus Metropolitan Club by Artie Isaac - who among many other things, teaches Creativity to MBA students at The Ohio State University.  I was not present for the event, but rather caught it being run on ThinkTV in Dayton as I was ironing my clothes for work.

His speech was great.

First, Mr. Isaac did an excellent job of using PowerPoint to enhance his speech by incorporating images and creative visuals to add his words as opposed to just reading off bullet points one after another.  Better yet, what he had to say was absolutely brilliant.  He spoke from the heart, and with real passion and human emotion.  He used a great mix of facts, figures, humor, and personal narratives to leave a lasting impression through his message.

He spoke of the need for all of us to make time to be more creative, and the importance of creativity in the modern era.  He provided suggestions as to how to revive your inner creativity, and to steal wasted time back into your life.    He also stressed the importance of setting priorities and goals, and of learning to find more flow in daily life.  The best part was that everything he recommended was simple.  The hard part is in the doing it.   Ask him if people can learn to be creative, and he would reply with a resounding yes.  After hearing him present, I would have to agree.

At the end of the hour long presentation, I found myself thinking more about ways that I could bring more creativity into my own life.  I also was thankful that I happened to randomly stumble across his presentation at a time when my television is normally not even turned on.  Chalk that one up for good luck.

Anyway, you should definitely take the time to watch his presentation, and if you enjoy it, visit his web site - Net Cotton Content.  On his site, Artie lists numerous books about creativity, thinking, life, mindfulness, marketing, and business as well as a copy of the syllabus for the class he teaches.  I downloaded a copy, and I am actually going to do some of the assignments myself so as to feed my “creative pet.”

Thanks Artie, for offering me inspiration and making at least one day of ironing 100 % Cotton pants enjoyable.

Net Cotton Content / On Life and Marketing, Creativity and Ethics

Voices - Episode 7: Elizabeth Riley

Elizabeth Riley is one of the most well connected people I know.  She knows how to network; she knows people; and she knows what it takes to run a small business.  Elizabeth and her husband Michael own the West Carrollton based business, Insignia Signs.

In a time and place where the business climate is difficult at best, Elizabeth’s business is enjoying continued growth, largely due to her hard work as a sales professional and her husband’s expertise in the sign business.

In this episode of Voices, I speak with Elizabeth about her secrets for running a successful small business, her involvement in the community, some of trends in her industry, and her outlook on the future of Dayton and the Miami Valley.

Elizabeth and Michael are a great example to two young people who are making things happen in the community.  They prove everyday that “hustle” is a valid and effective strategy for growth.   Thanks to Elizabeth for taking the time to do the podcast.   It was a pleasure.

Guiding Growth

For my money, the best regularly scheduled networking event in Dayton is the Dayton Chamber Breakfast Briefing.  Month after month, the series delivers top notch speakers, attracts a great cross section of community leaders, and offers a chance to break bread and sip coffee while enjoying the picturesque view from the top of the Kettering Tower.  Admittedly I am biased, as I am on the committee for this event.  Still, the reason I wanted to be on the committee was precisely because the event is so great. This past Friday, my feelings about the event were confirmed yet again, as Joni Fedders, President of Aileron, spoke to the crowd about the Fundamentals of Business.

For those who are not familiar with Aileron, it is the brain child of Clay Mathile - the entrepreneur who built the Iams Brand and later sold it to P&G.  He formed Aileron as a way to “help fuel private business and free enterprise, providing business owners with the tools and support they need to mature and succeed.” The company works with business owners to help them “lead and manage their companies, driving growth, innovation and jobs.” The company recently opened a new campus north of Dayton, where they conduct seminars and offer business leaders a quiet place to think, plan, and create.

So, getting back to the Breakfast Briefing, Fedders speech was very concise, yet was full of valuable information.  She walked through the elements of the basic model that Aileron uses to assess the health of a business.  I did my best to feverishly scratch out notes to capture her thoughts.   Here are some key take-aways from her presentation:

Professional Management - Aileron uses a term called “poof management” to describe the natural progression that often takes place as extremely talented technical performers suddenly find themselves in managerial roles.  Often that shift from doing to managing can be difficult, and it is important to realize that great performers on one level are not always natural managers.

Business Life Cycle - According to Fedders, most businesses fail because of poor management.  She stressed the importance of properly aligning the business with where it is in its life cycle.  Early on, businesses tend to be more entrepreneurial - bouncing from opportunity to opportunity to pay the bills.  As time passes, management should begin to focus on areas of expertise.  She emphasized the importance of establishing a board of advisers from outside of the firm to assist in this planning on a quarterly basis.  She suggested that these meetings should be at least 75% forward focused - with discussion around working on the business and not in the business.

Leadership - Joni discussed the idea that a key function of leadership should be to set the vision and then create an environment to move the business in that direction.  She also stressed the importance of leading by example.  “If the leaders are late and sloppy, how do you think the employees will behave?”  She went on to discuss the idea that leaders should engage in continuous learning, should be pivotal in determining strategy, and should ultimately serve as “Keeper of the Culture.”

Strategy - Fedders spoke about the importance of utilizing a decision making process that looked at the following: 1.) Reality - what are they paying us for today  / tomorrow,  2.) Focus - Where is the market headed,  3.) Competency - can we do it?     These elements come together to build a framework for producing a successful strategy.

Mission - She moved quickly through this point, but basically it revolves around “what are you trying to accomplish.”  It is important to create and internalize a formal mission so that everyone is clear as to what the ultimate goal should be.

People Development - This goes much deeper than training.  Fedders stated that this is really about engaging people, and empowering them to become better.  She asserted that this is key in creating long term growth.

Culture - “The way we do things around here.”  The idea of culture is so important.  Joni spoke about both the stated culture of policies and procedures as well as the actual culture of norms and customs.  Culture should be a visible trait, and can be a powerful way to differentiate a company from its competition.

Structure - When speaking about this, Fedders suggested that structure should very closely follow strategy.  It is the idea of creating an org chart to match where the company is planning to go.  Then finding the right people to fill the boxes on the chart.

Control - Lastly, Joni addressed the importance of control or measurement.  She stressed the need to examine the concepts of “are we doing waht we planned” and “is the market doing what we expected.”  Finally are the results in line with what we anticipated.

Joni then spent 20 minutes answering questions from the crowd.  Her responses were both candid and insightful.  This was one of the best Breakfast Briefings that I have been to, and I think that they are all excellent.  Joni Fedders did a great job of sharing information about her business and providing information to help those who came improve their own businesses.

The next Breakfast Briefing is on September 12th at the Kettering Tower in Downtown Dayton.  I hope to see you there.

Were you at the breakfast briefing?  What did you think?

Aileron – Meeting the life-long educational and developmental needs of entrepreneurs, business owners, and executives.

The Adventures of Johnny Bunko

Looking for a little inspiration to move you forward in your career.  How about a comic book?  The Adventures of Johnny Bunko is the latest book by author Dan Pink, who also penned A Whole New Mind - another of my favorites.  The book is done entirely in the popular style of Japanese animation known as Manga.  Who knew that manga could be so enlightening?  The characters are particularly funny, with career counseling coming from a fairy who appears when the main character breaks open carry out chopsticks.  Not exactly the run of the mill career guide.

The book is an easy read, makes some very meaningful points about how to approach your professional career, and the comic book format makes it particular enjoyable to read.

There are 6 key points outlined in the book.  Here they are with a few extra notes to add context.

1. There Is No Plan - I know this one very well, having been involved in companies that have gone through downsizing, mergers, acquisitions and other assorted craziness.  Pink asserts that you can either make “safe” decisions that may lead to something better someday, or make decisions that lead to the opportunities to learn exciting new things, build skills, and enjoy life now.
2. Think Strengths, Not Weaknesses - Pink references Mihaly Csikszentmihalyi, one of my favorite authors, and discusses the idea of leveraging that which you love and are good at to make a living.  Instead of trying to improve upon that which you despise or struggle with, focus on your strong points.  This will ultimately lead to a job where you can achieve “flow” on a regular basis - with time flying by as you enjoy and are engaged in what you do.
3. It’s Not About You - The most valuable people use their talents to bring out the best in others.  If you want to improve your life, start by improving someone else’s.
4. Persistence Trumps Talent - The best of the best are those who stick with it in the tough times.  For musicians and athletes alike, it comes down to practicing hard every day.  The same is true in business.
5. Make Excellent Mistakes - Too many people get hung up on trying to avoid failure at all costs.  In doing so, they never try anything new.  It is ok to fail, as long as it gets you closer to excellence.
6. Leave An Imprint - Life is short.  Do something that matters.

Whether you like business books or not, this one is a must read.  It is so different from most of what is out there and presents the message in such an innovative way, that you are sure to think a little differently about work by the time you get done reading it.

Ja Mata

The Adventures of Johnny Bunko

The Physics of Marketing - Brownian Motion

In 1827 Robert Brown was trying to observe the fertilization process of flowers under a microscope when he noticed slight movements in the grains of pollen, which were suspended in water.  “Were the particles alive?”  “No, so how did they move?”  The answer is Brownian Motion.  The pollen on the microscope’s slide was suspended in water.  Thus the movement of the pollen was not due to the pollen being alive, but was actually caused by the constant and random movement of the water molecules which were bumping into the pollen.  These collisions created the illusion of the pollen being alive.  In actuality the movement was a by-product of the movement of the water.

This phenomenon can be observed in the way that air pollution spreads, or how dust particles seem to dance about in a sunbeam gleaming through a window.  Brownian motion can be influenced by things like the type and temperature of the particular gas or liquid in which something is suspended.  For example molecules in warm water are more active than in cold water, and thus would result in more movement.

How does the concept of Brownian Motion pertain to marketing?

For me this is very similar to the concept of signal versus noise, discussed by Don Wheeler in his book Understanding Variation.  The central premise is that a data without context is basically meaningless, and that changes in numerical values are not necessarily representative of real change.  Wheeler asserts that “the first mistake in interpreting data is to interpret noise as if it were a signal.”  The second is to “fail to detect a signal when it is present.”

Much like Brown’s initial reaction to the moving pollen, business leaders can mistakenly attach value to motion.  So the 5% increase in sales that made everyone feel so great, could actually be the act of random motion.  The increase in the response rate on that piece of direct mail - might just be noise.  Conversely, the decrease in hits to your web site might just be the result of random movement.  There is a certain amount of variation inherent to everything.  Thus, making the numbers or beating the numbers can be misleading.

Just as happens in suspensions, every environment is different.  And just as temperature and chemical composition influence the amount of variation, so do things like competition, market saturation, market awareness, and other factors.  Some industries may have little fluction, some may have substantial changes.  As Wheeler states, The Voice of the Customer decides what you want from the system, the Voice of the Process decides what you will get.  “It’s Management’s job to bring the voice of the process into alignment with the voice of the customer.”  That is how real motion, not random motion, takes place.

As a marketer it is important not to attach too much importance to individual data points, (the numbers are up today, the numbers are down today) but rather to view the data as a whole.   Variation, or random movement, is inherent to nature.  One must take the time to separate the signals from the noise, and then to act accordingly.

How would you apply Brownian Motion to Marketing or Business?  Share your thoughts by leaving a comment.

Sam’s 10 Charts You Can’t Live Without

Sam Lawrence is the CMO for Portland based company Jive Software.  He is a fascinating guy and a thought leader in enterprise social software.  His web site, GoBigAlways is full of great content, including his latest post 10 ROI Charts You Can’t Live Without.  The post concisely articulates several ideas that I believe to be prevalent in modern business, and thus I thought I would pass it along.  Nice work Sam.  My favorite happens to be #3 pictured here.  Check out Sam’s post, and let me know your favorite of his 10 charts.

Go Big Always - 10 ROI charts you can’t live without

Xpenser + Jott = Expense Reporting Made Easy

Let’s be honest, filling out expense reports is horrible.  They are a necessary evil, often put off until the last possible minute.  When I finally get around to filling mine out, I usually find myself removing a mountain of crumpled receipts from my “George Costanza like” wallet and then trying in vein to make sense of it all.  Hours later I finally get the whole mess put in order, plugged into a spreadsheet, copied, and submitted - cursing all the while as I vow never to put this off until the last minute again.  Of course I do put it off, and monthly the process is repeated.

I believe that I have found the answer in the form of xpenser.com

Xpenser.com is a web based tool that allows you to easily track your expenses.  It features a very simple interface, and a few very powerful features.  There are four fields for entry of expenses - Type, Amount, Notes, and Date.  It is clean and easy.  It will convert miles into dollars automatically and the information can be downloaded in numerous spreadsheet formats.  For me, it took all of about 2 seconds for me to see the value of this tool, and hence it was added immediately to my firefox toolbar. It will email or text updates, and you can enter to it via email, text, twitter or directly through the site itself.   It could not be more easy… or could it?

As it turns out, xpenser.com integrates with another one of my favorite web based tools jott.com.  Thus, when it comes to expense reports you can now literally just phone it in.  Call Jott (number 9 on my speed dial), say the name of your expense, the amount, and any notes, and you are done.  Jott will plug everything into xpenser and send you a confirmation verifying your entry.  This is a great way to make windshield time more valueable - calling in the day’s expenses and mileage as you make the drive home.

This combination of free, web based tools is a simple way to make your life easier.   Give xpenser and jott a try and let me know what you think.

Xpenser - Mobile Expense Tracking and Reporting

If I Was In Charge of Verizon…

If I was in charge of Verizon, the first thing I would do would be to take the large group of people, known collectively on TV as “the network,” - seen following around the “can you hear me now?” guy in the commercials - and reassign them to work in Customer Service.  In fact I would make the core focus of the company customer service. I would make going to the Verizon Store something you love to do - not loathe to do.

Note to Verizon.  I can hear you.  Great job on the network thing.  Now that we have established that fact, let me hear you be nice, thoughtful, and helpful.  Make me feel like bypassing the iPhone and AT&T (who could also benefit from this) or Sprint, or whomever, was the right choice because you actually care about your customers.

From the billing process, to telephone help desk, to the in store service and sales experience, there is huge opportunity for you to improve what you do, while setting a new industry standard for excellence.  Be the first to own this space and make service the cornerstone for your future growth.  Can you hear me now?

What would you do first if you were in charge of Verizon?

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