questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
Suppose your business sells something to a customer. Following the sale, you gather no information about them. Instead you send the customer out the door and off into the universe, hoping they will come back again someday. In the time that follows, you make no direct or indirect attempt to determine if the customer is …read more
With Halloween just one day away, Trick or Treat is definitely on the brain. So in the spirit of the season ask yourself this question. Metaphorically speaking, what are you giving your customers these days? Tricks or Treats? If you are offering treats, are they like those old, stale, home-made popcorn balls or are they …read more
Yesterday I got to celebrate my birthday by having my very own social media conference — SummitUp. I highly recommend this as a way to celebrate your next birthday. (actually this was purely coincidence, but a nice one none the less.) The day was simply amazing. To give you an idea of how well things …read more
SummitUp is a social media confab that will be held at Wright State University in Dayton, Ohio on October 20th, 2009. One of the many talented speakers who will be presenting at the event is Artie Isaac. Artie will deliver one of the morning keynotes — speaking on the topic of social media and creativity. …read more
When it comes to social media expertise, Kevin Dugan is as good as it gets. The guy is a marketing rock star. Kevin has TWO blogs, (Strategic Public Relations and The Bad Pitch Blog) in the Ad Age Power 150. He is the Director of Marketing at Empower Media Marketing, the organizer of the Cincy …read more
Chris Brogan is co-author of the amazing book Trust Agents, founder of the popular new media conference PodCamp, President of New Marketing Labs, energetic public speaker, blogger, podcaster, world traveler, aspiring rap star, and one of the many talented professionals who will be appearing at SummitUp — a social media confab, October 20th, at Wright …read more
Lara Kretler, AVP and social media lead at Fahlgren Mortine Public Relations, is passionate about the strategic use of the social web. A career PR pro with both agency and corporate experience spanning more than 15 years, Lara brings over a decade of online community building and social media expertise to her public relations work. …read more
Lewis Howes, a previous two sport collegiate All-American, is also the NCAA All-Division Record Holder for the most receiving yards in a single football game (418 yards, currently an unofficial World Record). Lewis graduated with a Sports Management degree from Principia College, and since his retirement from professional football, he continues to stay involved in …read more
As a business development professional at ExactTarget, Ali Margello partners with marketers and agencies of all sizes to help them optimize their digital marketing efforts through the effective use of email, SMS, voice, and related social media platforms. In addition to traditional sales developments, Ali works closely with several Industry partners and Associations (American Marketing …read more
Roger Bora is a member of Thompson Hine’s Intellectual Property practice group, concentrating his practice in the area of intellectual property law, which includes trademark, passing off, false endorsement, trade dress, copyright, e-commerce and internet, advertising, and right of publicity laws. Before joining Thompson Hine, Roger was a practicing trademark attorney in a major law …read more
