A Great Service Encounter Courtesy of Cincinnati Bell

Cus­tomer ser­vice is mar­ket­ing.  In fact it is one of the most impor­tant ele­ments of mar­ket­ing.  You may not ini­tially think of it that way.  Many equate mar­ket­ing to adver­tis­ing.  I would bet that if you asked most peo­ple about Cincin­nati Bell’s mar­ket­ing, they would say “who is Cincin­nati Bell?”  Those who actu­ally know  of […]