Last week Facebook announced a host of “enhancements” to their platform. Many of these changes revolve around the concept of frictionless (forced) sharing. The way this is intended to work is that when you connect an app like the music site spotify or The Washington Post to your Facebook profile, your activity will automatically be […]
Not All Sharing Is Caring
Everyone is a Broadcast Channel

Everyone is a Broadcast Channel As a boy raised in Southwestern, Ohio, I grew up very close to two 20th century marvels of mass communication – Voice of America and the WLW radio tower. Voice of America was designed to broadcast western democratic news around the cold war world. The WLW tower had the ability […]
Social Media In Crisis

Yesterday I was asked by my friend and former colleague Natasha Baker to help with a video project for Sinclair Community College. I was interviewed and the video will be used with videos of other respondents in an upcoming presentation to academic leaders from around the country. I was asked to answer a question about […]
Synergize

Habit 6: Synergize Synergy is where all of the previous habits come together. It is the payoff. To quote Stephen Covey “Synergy is the highest activity in all of life.” “The essence of synergy is to value the differences.” By doing so, the human gift of creativity can be levered to produce new and exciting […]
The Seven Habits of Highly Effective Social Media – Be Proactive

The Seven Habits of Highly Effective Social Media – Habit 1: Be Proactive What does it mean to Be Proactive? I view being proactive as taking responsibility for how you interact with the world. Stephen Covey discusses the idea that there is a space between stimulus and response, and that we as human beings, possess the […]
The Seven Habits of Highly Effective Social Media – Introduction

I am always looking for ways to better understand social media. One source of explanatory information I find to be surprisingly useful is a book that was written long before the days of Facebook, Google, and Twitter – Stephen Covey’s 7 Habits of Highly Effective People. You may be wondering what Covey’s book could possibly have […]
Go Ahead, Make My Day
Speaking Directly – IABC Panel Discussion
On February I was given the privilege of taking part in a panel discussion put on by the Dayton Chapter of the International Association of Business Communicators. The discussion revolved around the use of Direct Marketing. I was joined by Michael Boyd from BRC Marketing and Jay Harris of 1 Earth – 2 really bright […]