Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws – it was very hard to measure and very challenging to scale. Now the […]
Pepsi, Leno, and Choice
Posted on August 19, 2009 //
Place a Coke and a Pepsi in front of me, ask me to choose one, and I will always pick the Coke. Restaurants offer a different scenario. They typically carry either only Coke or Pepsi. When I go out to eat I always ask for a Coke, but if the restaurant carries Pepsi, I happily […]
Adding Fun to Your Run with Nike Plus
Posted on June 24, 2009 //
"Hi, my name is Dave, and I am a nerd… a nerd who is trying to get in shape by running every day even though running alone can be mundane. A nerd who is staying interested in running by gathering data about my running using an awesome gadget called Nike Plus. If you are a […]
More Blood…
Posted on December 17, 2008 //
Not all blood is the same. Yes blood is red and carries oxygen throughout your body, but blood has different characteristics or types. As a result, there are sometimes issues with compatability. Your blood may or may not be able to function properly in another human being, depending on your respective blood types. There are […]