One of the things I resolve to do in 2010 is to devote substantial amounts of intentional effort towards the development of my creativity. I view creativity as a personal strength, and I think it makes sense to spend considerable time enhancing this asset. Inspired by my friend Artie Isaac, I am going to engage in a rigorous program to supercharge my creativity. One way I am going to achieve this goal is read books …read more
odd man out

Looking for a fun exercise to get your creative juices flowing. Try Edward De Bono‘s odd man out exercise. It is simple, fun, and as my friend Artie Isaac would say, it is a great way to “exercise your creative pet.” Start by going to a random word generator site like this one. Take the first 4 words you get (no trading) and list them. Then think about which one does not make sense with …read more
What’s the big idea?

Recently some members of the Dayton Marketing Community met up for the 1st (of what will hopefully be many) Big Idea Breakfast – something I thought up a few days prior while writing my morning pages. The concept for the event was as follows: This meeting is part networking part innovation part caffeination part collaboration and all fun. Have a great idea? Share it with the world. Find people to help you bring this idea …read more
Create Something Everyday

One of the best things about writing a blog is that it connects you to new people and new ideas, both of which can have a profound effect on your life. Let me share an example of this with you. Through writing this blog, I had the opportunity to meet and do a Podcast with creative genius Artie Isaac. Through that process, I made a new friend, picked up countless great ideas, and got a …read more
Voices – Episode 8: Artie Isaac

In this episode of Voices, I speak with Artie Isaac – marketing strategist, founder of Young Isaac, and professor at The Ohio State University and Columbus College of Art and Design. Among other things, Mr. Isaac teaches MBA students at The Ohio State University how to be more creative. According to Artie Isaac, creativity is about living a better life, having a more fulfilling job, connecting more deeply with friends and family, achieving flow, being …read more
The Physics of Marketing – Newton’s Theory of Color

It never occurred to me that someone invented the color wheel, but in fact Isaac Newton did just that and more with his Theory of Color. Newton used prisms to show that white light was actually made by a combination of the “ROY G BIV” colors of the rainbow. At that time there were varying theories regarding color and light, and Newton’s assertion, which seems like common knowledge today, was quite controversial at the time …read more

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