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Habit 6: Synergize Synergy is where all of the previous habits come together.  It is the payoff.  To quote Stephen Covey “Synergy is the highest activity in all of life.”  “The essence of synergy is to value the differences.”  By doing so, the human gift of creativity can be levered to produce new and exciting […]

Isaac Newton and the Future of Marketing

Last year I wrote this post as part of my ongoing series The Physics of Markeitng.  The post discussed ways that Newton’s Law of Gravity might pertain to marketing.  There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future.  Particularly, […]

In One Word

On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be.  For some, it was easy to do.  For others, not so much. From a marketing standpoint, this was an […]

More Blood…

Not all blood is the same.  Yes blood is red and carries oxygen throughout your body, but blood has different characteristics or types.  As a result, there are sometimes issues with compatability.  Your blood may or may not be able to function properly in another human being, depending on your respective blood types.  There are […]

The Physics of Marketing – Hooke’s Law

Scientist, Physicist, Mathematician and all around genius Robert Hooke lived in the mid 1600’s.  Much of his work revolved around his law of elasticity, which stated that elastic materials stretch in proportion to the force applied to them.  Some materials are more elastic than others.  Understanding this principle allowed for sailors to measure longitude, architects […]

The Physics of Marketing – Conservation of Energy

This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]

The Physics of Marketing – Newton’s Law of Gravitation

Sir Isaac Newton makes his second appearance in this series with his Law of Gravitation. Perhaps one of the most widely known principles of science is gravity. I say this knowing that while most people could probably not explain gravity very well, just about everyone understands the idea. This was Newton’s blockbuster idea. It explained […]