I am old enough to remember watching a black and white television as a kid. No, I am not talking about black and white movies on a color television, I am referring to a television with no color. When I grew up, color television was not groundbreaking, but it was still an upgrade from the […]

Time Change
First — the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days — particularly those of us who have to wake up early. It typically takes me about three […]

The Front Line
After the Superbowl I spent an hour watching the new CBS program Undercover Boss. The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs. He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and […]
Knock, Knock, Knock!
When you hear that bang on the door of life, it is important to check it out. Sure there are a fair share of times when you pull the door open to find nobody on the porch, but every now and again something special is waiting on the other side of the door. Why am […]
Snow Job
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]

Dead Cat Marketing
Suppose your business sells something to a customer. Following the sale, you gather no information about them. Instead you send the customer out the door and off into the universe, hoping they will come back again someday. In the time that follows, you make no direct or indirect attempt to determine if the customer is […]

Trick or Treat
With Halloween just one day away, Trick or Treat is definitely on the brain. So in the spirit of the season ask yourself this question. Metaphorically speaking, what are you giving your customers these days? Tricks or Treats? If you are offering treats, are they like those old, stale, home-made popcorn balls or are they […]







