Seek First to Understand

habit5

Habit 5: Seek First to Under­stand, Then to be Under­stood Habit 5, Seek First to Under­stand, Then to be Under­stood, is a con­tin­u­a­tion of Habit 4, Think Win/Win.  It is the idea that to truly think win/win, one must start with lis­ten­ing.  Thus the idea that one should seek first to under­stand, then to be …read more

The Seven Habits of Highly Effective Social Media — Think Win/Win

Habit4

Habit 4: Think Win/Win Think Win/Win is the first of 3 out­wardly focused habit Covey presents in his book, The Seven Habits of Highly Effec­tive Peo­ple.  These are known as habits of inter­de­pen­dence.  These habits are designed to build last­ing and mean­ing­ful rela­tion­ships with other peo­ple — rela­tion­ships that are mutu­ally ben­e­fi­cial, based on prin­ci­ples, …read more

5 Things I Love About Dorothy Lane Market

DLM

I spend far too lit­tle time telling peo­ple about busi­nesses that I love — too often opt­ing to only com­plain about those that dis­ap­point me.  So let me begin to rem­edy this by telling you about a busi­ness that I love — Dorothy Lane Mar­ket.  This small gro­cery retailer spe­cial­izes in pre­mium food items and excep­tional …read more

Voices — Episode 11: Peter Shankman

Peter Shankman - Voices Podcast

One of my favorite peo­ple to fol­low on the web is PR Guru, Peter Shankman.  Whether he is jump­ing out of air­planes, con­struct­ing an in-home social media bat­tle sta­tion, or jet­ting from city to city, Peter is always up to some­thing inter­est­ing.  He is a pio­neer in the use of social media and the founder …read more

A Great Service Encounter Courtesy of Cincinnati Bell

Cincinnati Bell Wireless

Cus­tomer ser­vice is mar­ket­ing.  In fact it is one of the most impor­tant ele­ments of mar­ket­ing.  You may not ini­tially think of it that way.  Many equate mar­ket­ing to adver­tis­ing.  I would bet that if you asked most peo­ple about Cincin­nati Bell’s mar­ket­ing, they would say “who is Cincin­nati Bell?”  Those who actu­ally know  of …read more

The Physics of Marketing — Fraunhofer Diffraction

fraunhofer

Joseph von Fraun­hofer lived a short, dif­fi­cult life, but that did not stop him from becom­ing one of the world’s most tal­ented mak­ers of opti­cal glass and an expert on the dis­per­sion of light.  Accord­ing to Wikipedia, he was orphaned at age 11.  Fraun­hofer then went to work as an appren­tice for a glass maker.  …read more

Ladies and Gentlemen… Tim Westergren

timwestergren

In Jan­u­ary of 2006, I dis­cov­ered Pandora.com.  Almost imme­di­ately, I began telling peo­ple about the site.  A few days later, I even posted a thank you note on my blog to Tim West­er­gren, the founder of Pan­dora.   Yes­ter­day, I had the very dis­tinct honor of intro­duc­ing Tim at the Cincin­nati Social Media Break­fast.  My …read more

Blood

blood

Blood sus­tains human life.  Oxy­genated, healthy, red blood.  With­out it we die.  Yet, oddly enough many peo­ple pass out at the site of it.  They are ter­ri­fied of the very thing that sus­tains them.  Even the thought of it makes some queasy.  But, afraid of it or not, blood is vital. Cus­tomers are like blood.  I …read more

The Physics of Marketing — Huygens’ Principle

huygens

You would think that if you did some­thing like dis­cover the rings of Sat­urn, dis­cover Saturn’s largest moon — Titan — and then go on to invent and patent the first pen­du­lum clock, that you would be a house­hold name.  Now assume you not only did all those things, AND also col­lab­o­rated with Robert Hooke, …read more

The Physics of Marketing — Chaos Theory

Chaos Theory

Chaos The­ory states that lit­tle things can mean a lot.  For exam­ple, the wind cre­ated from a but­ter­fly flap­ping its wings in the jun­gle could result in a tor­nado form­ing in South­west­ern Ohio. Chaos The­ory is why the weather can only be pre­dicted for a few days out.  There are so many vari­ables that come into …read more