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A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, …more
One of the things I resolve to do in 2010 is to devote substantial amounts of intentional effort towards the development of my creativity. I view creativity as a personal strength, and I think it makes sense to spend considerable time enhancing this asset. Inspired by my friend Artie Isaac, I am going to engage …more
Earlier this evening I took the family to the mall to hunt down some deals. Daddy needed to score some new threads, preferrably discount threads. Well, that part of the trip was a success. I managed to get 5 new dress shirts – nice ones – for under $50 bucks. Not bad right? So then …more
Visual learners check out this great illustration from David Armano of Logic + Emotion portraying brand loyalty. So simply displayed. so easy to understand. So hard, seemingly, for most to achieve. David also created this brilliant picture, describing the shift from the classic (and dying) marketing funnel approach to the emerging idea of the Marketing …more
Color choice is a critical part of design, especially on the web. The right color scheme can go a long way in making a site appealing and ultimately drawing new and repeat visitors. For those, like me, who can be color challenged check out kuler. This site from Adobe makes picking a color scheme easy. …more
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