questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
After the Superbowl I spent an hour watching the new CBS program Undercover Boss. The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs. He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and rode on a trash collection route – learning about his company and his people all along the way. The show …read more
Last year I wrote this post as part of my ongoing series The Physics of Markeitng. The post discussed ways that Newton’s Law of Gravity might pertain to marketing. There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future. Particularly, a comment my brother in law Chad, an engineer by trade, made about the formula for gravity itself. The gravitational …read more
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