Tag Archives | email

Dead Cat Marketing

By on November 19, 2009 in FEATURED, MARKETING

Sup­pose your busi­ness sells some­thing to a cus­tomer.  Fol­low­ing the sale, you gather no infor­ma­tion about them.  Instead you send the cus­tomer out the door and off into the uni­verse, hop­ing they will come back again some­day.  In the time that fol­lows, you make no direct or indi­rect attempt to deter­mine if the cus­tomer is […]

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SummitUp Preview Podcast — Ali Margello

By on October 14, 2009 in PODCAST

As a  busi­ness devel­op­ment pro­fes­sional at Exact­Tar­get, Ali Margello part­ners with mar­keters and agen­cies of all sizes to help them opti­mize their dig­i­tal mar­ket­ing efforts through the effec­tive use of email, SMS, voice, and related social media plat­forms. In addi­tion to tra­di­tional sales devel­op­ments, Ali works closely with sev­eral Indus­try part­ners and Asso­ci­a­tions (Amer­i­can Marketing […]

Sum­mitUp 2009 — Ali Margello [ 9:54 ] Play Now | Play in Popup | Down­load
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Are You A Gmail Ninja?

By on June 25, 2009 in TECHNOLOGY

Like every sub­ur­ban white kid who grew up in the early 1980’s, I love and respect the Ninja.  I am not sure if this affec­tion is traced back to GI Joe’s neme­sis Storm Shadow, the short lived show “The Mas­ter,” read­ily avail­able ninja throw­ing stars that you could pick up at the Upper Val­ley Mall, the […]

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Un-say it with Gmail

By on April 9, 2009 in TECHNOLOGY

I find that some of my best email edit­ing work hap­pens in the nano-second fol­low­ing the moment I hit send.  Sound famil­iar?  For­got­ten attach­ments, poor gram­mar, spelling mis­takes, neg­a­tive tone, left out recip­i­ents and other errors amaz­ingly jump right off the page once it is too late to do any­thing about it. Good news.  Gmail has […]

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Go Ahead, Make My Day

By on February 25, 2009 in FEATURED, LIFE

Yes­ter­day, I received an email mes­sage from a co-worker.  It was only a cou­ple sen­tences in length.  In essence it said “nice job.”   I was sur­prised by how good it felt to sim­ply hear some­one else say “thanks for doing what you do, because it is impor­tant and mak­ing an impact.” It could not have […]

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Less of That…

By on January 2, 2009 in LIFE

So I posted my list of things that I am going to do more of, but time does not come in an infi­nite sup­ply.  Thus in order to accom­plish more of what I want to do, I offer up a list of things I hope to do less of in 2009. In 2009 I plan to […]

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