Habit 7: Sharpen the Saw Sharpen the saw is the last of Covey’s 7 habits. (There actually is an 8th Habit, but that is another book, and perhaps another post.) Sharpen the Saw is the habit of personal renewal. The metaphor of “sharpening the saw” is simple – It is counterproductive to spend all of […]
The Seven Habits of Highly Effective Social Media – Think Win/Win
Posted on July 29, 2009 //
Habit 4: Think Win/Win Think Win/Win is the first of 3 outwardly focused habit Covey presents in his book, The Seven Habits of Highly Effective People. These are known as habits of interdependence. These habits are designed to build lasting and meaningful relationships with other people – relationships that are mutually beneficial, based on principles, […]
Anybody Know A Garage Guy?
Posted on July 20, 2009 //
Let me tell you a little story about the future of marketing, and why positive word of mouth is increasingly important to running a successful businesses. It was 6:30 pm. Dinner was done. The dishes were washed. The kitchen clean. Bath time for the youngsters was rapidly approaching, which would be followed by stories, bedtime, […]
Marketing or Litter?
Posted on April 19, 2009 //
If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright? What if I did it twice next week? What if I did it twice every week… forever? At what point would my “free trial” of the bag […]
Voices – Episode 11: Peter Shankman
Posted on April 1, 2009 //
One of my favorite people to follow on the web is PR Guru, Peter Shankman. Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting. He is a pioneer in the use of social media and the founder […]
Friends
Posted on March 31, 2009 //
Noted sales author Jeffrey Gitomer stated the value of friends like this. “All things being equal, people want to do business with their friends.” “All things being not so equal, people STILL want to do business with their friends.” “Connecting is all about your friendliness, your ability to engage, and your willingness to give value […]
Voices – Episode 10: Andrea Zavakos
Posted on March 26, 2009 //
In this episode of voices, I speak with Andrea Zavakos, Director of Human Resources Consulting with Brower Insurance. Andy is a highly respected authority in the field of Human Resources, and she has a lot to say about how the field is evolving. Listen along and hear her thoughts on social media, company culture, job […]
Speed 2
Posted on March 18, 2009 //
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
In One Word
Posted on January 9, 2009 //
On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be. For some, it was easy to do. For others, not so much. From a marketing standpoint, this was an […]