High Five

The wired how to wiki is awesome.  You can learn how to do just about everything on this site.  Among this month’s featured “how to’s” is “how to throw the perfect high five.” The article is short, funny, and valuable if you are looking to improve your ability to slap some skin.  It features basic high five instructions, and alternative versions of high fives including “The Todd” - named for the notorious high-fiving, freaky character from the brilliant show Scrubs.   They even include this highlight clip from YouTube featuring the best of The Todd.

Just below that is a high five described as the “21 Jump Street.”  The picture makes me laugh, as it shows the rediculous huddle high five from that rediculous late 80’s show.  I actually remember people doing things like that, which is scary.  Better yet, they have the Top Gun high five too.  Oh, the 80’s…

Anyway, do yourself a favor and bookmark the wired how to wiki, or better yet subscribe to the feed and get updates as they appear.  Hive five to that!

High-Five - Wired How-To Wiki

Worth 1,000 Words

Who said church marketing sucks? I saw this sign outside of a church in Cincinnati today, and of course had to go back and snap a picture… and of course had to share it with you. Now, either this church is taking a REALLY different approach to attracting new parishioners, or they need to get some better letters for their display sign.

If I Was in Charge of Rolling Rock…

Week 2 in my series of “If I was in charge.” I discovered that it is more difficult than I thought to pick a company. Inspiration comes from many sources, and tonight, it happens to come “from the glass lined tanks of Old Latrobe.” - Rolling Rock.

So, if I was in Charge of Rolling Rock, the first thing I would do would be to continue to play up the mysterious 33 on the back of the bottle by creating a Twitter type of microblog on the web site. It would ask you to tell your Rolling Rock story, or just share a comment using only 33 words. This would be fun to do, and might create some interesting tales about Rolling Rock.

Here is mine.

I drank my first Rolling Rock in Springfield, Ohio in 1992. My second one had a lemon in it. Delicious. I love the story of 33. Very mysterious. Painted label. Great summer beer.

Now, I would then continue to reposition the brand to be more “Yellow Springs, Ohio” or “Athens, Ohio” and I would redesign the web site to reflect that.  It would be much less branded and contrived, and much more down to earth.  I would make the content far more user driven, and I would find ways to get people involved in the brand.  I would get someone like Trey Anastasio to play a private show at the brewery - inviting loyal consumers to attend and chronicle the experience.   Sticking with the music idea, I might pick a few small target markets, like Dayton, and invest in supporting the local music scene.  I would include bands from these cities in the event with  Trey, using them as opening acts.  I would create a community and then engage them.

So, if you were in charge of Rolling Rock, what would be the first thing you would do? If the answer is drink free beer, than what is the second thing?

Google - Elmer Fudd Style

Wooking for a weelly funny way to wead google? Click on the Search Preferences link just to the right of the logo. Once you are on the preferences screen, click on the drop down box (for most readers of this site, that will be set on English already) and then scroll down until just before English - where you will find Elmer Fudd as an option. This then displays Google’s homepage as it would be pronounced by that cwazy wabbit hunter. Thanks to my sistew win waw, Cawa, for tewwin me about it. They also have an option for Pig Latin. I think it is great that Google finds little ways to get people to have fun using their product, and then to tell others about it.

Google