davidebowman

Remember Snapple?  A little over a decade ago, Snapple stormed onto the scene, devouring market share, creating clever commercials and ad campaigns, and causing quite a commotion in the beverage industry.  Not since Wine Coolers had we seen such a disruption.  Well, over time, Snapple sort of faded into the crowd of other beverages, garnering a nice share of the market and serving a loyal group of consumers.  Recently,  my friend Bill sent me an …read more