
Remember Snapple? A little over a decade ago, Snapple stormed onto the scene, devouring market share, creating clever commercials and ad campaigns, and causing quite a commotion in the beverage industry. Not since Wine Coolers had we seen such a disruption. Well, over time, Snapple sort of faded into the crowd of other beverages, garnering a nice share of the market and serving a loyal group of consumers. Recently, my friend Bill sent me an …read more
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