Tag Archives | Gravitation

Seth Riffs on Proximity

A few weeks back I was dis­cussing Newton’s Law of Grav­i­ta­tion and the impor­tance of prox­im­ity in Mar­ket­ing. This dis­cus­sion revolved around the idea of get­ting close to the cus­tomer, and how that can yield huge div­i­dends. Seth Godin has fur­thered the dis­cus­sion with this great riff on prox­im­ity. Seth looks at the impli­ca­tions of […]

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