For the Best in Men’s Clothing Call Paul’s Boutique

paulsboutique

20 years ago this month, one of the finest albums ever made was released to the world — Paul’s Bou­tique by The Beastie Boys.  At the time, it was not widely appre­ci­ated.  The album was the B Boys fol­low up to the wildly pop­u­lar album Licensed to Ill.  It was a rad­i­cal depar­ture from its …read more

Uncle Rico

unclerico

I saw a com­mer­cial last week for one of my favorite films, the cult clas­sic com­edy Napoleon Dyna­mite.  In addi­tion to mak­ing me laugh, the com­mer­cial set me to think­ing about Mar­ket­ing.  Specif­i­cally, I was think­ing about the les­son that can be learned from the char­ac­ter Uncle Rico. Uncle Rico, mas­ter­fully played by Jon Gries, is …read more

Voices — Episode 8: Artie Isaac

Artie Isaac Voices

In this episode of Voices, I speak with Artie Isaac — mar­ket­ing strate­gist, founder of Young Isaac, and pro­fes­sor at The Ohio State Uni­ver­sity and Colum­bus Col­lege of Art and Design.  Among other things, Mr. Isaac teaches MBA stu­dents at The Ohio State Uni­ver­sity how to be more cre­ative. Accord­ing to Artie Isaac, cre­ativ­ity is …read more

If I Was In Charge of Verizon…

ifiwereinchargeofverizon

If I was in charge of Ver­i­zon, the first thing I would do would be to take the large group of peo­ple, known col­lec­tively on TV as “the net­work,” — seen fol­low­ing around the “can you hear me now?” guy in the com­mer­cials — and reas­sign them to work in Cus­tomer Ser­vice.  In fact I …read more

The Physics of Marketing — Kepler’s Laws

Kepler

Ger­man math­e­mati­cian Johannes Kepler lived from 1571 — 1630.  He is described by many as the cen­tral fig­ure in the sci­en­tific rev­o­lu­tion for his work in astron­omy and physics — two dis­ci­plines that were con­sid­ered to be very dif­fer­ent from one another in his time.  An inde­pen­dent thinker, he was very influ­en­tial on shift­ing world …read more