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For the Best in Men’s Clothing Call Paul’s Boutique

20 years ago this month, one of the finest albums ever made was released to the world – Paul’s Boutique by The Beastie Boys.  At the time, it was not widely appreciated.  The album was the B Boys follow up to the wildly popular album Licensed to Ill.  It was a radical departure from its […]

Uncle Rico

I saw a commercial last week for one of my favorite films, the cult classic comedy Napoleon Dynamite.  In addition to making me laugh, the commercial set me to thinking about Marketing.  Specifically, I was thinking about the lesson that can be learned from the character Uncle Rico. Uncle Rico, masterfully played by Jon Gries, […]

Voices – Episode 8: Artie Isaac

In this episode of Voices, I speak with Artie Isaac – marketing strategist, founder of Young Isaac, and professor at The Ohio State University and Columbus College of Art and Design.  Among other things, Mr. Isaac teaches MBA students at The Ohio State University how to be more creative. According to Artie Isaac, creativity is […]

If I Was In Charge of Verizon…

If I was in charge of Verizon, the first thing I would do would be to take the large group of people, known collectively on TV as “the network,” – seen following around the “can you hear me now?” guy in the commercials – and reassign them to work in Customer Service.  In fact I […]

The Physics of Marketing – Kepler’s Laws

German mathematician Johannes Kepler lived from 1571 – 1630.  He is described by many as the central figure in the scientific revolution for his work in astronomy and physics – two disciplines that were considered to be very different from one another in his time.  An independent thinker, he was very influential on shifting world […]