I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
Snow Job
Posted on January 5, 2010 //
Filed Under: FEATURED, MARKETING // Tagged: All Things Considered, Consumer Behavior, Customer Loyalty, Customer Service, Data, Facebook, Jeff Brady, MARKETING, Mobile Technology, NPR, service marketing, Snow, Social Media, TECHNOLOGY, trust, Twitter, wom, Word of mouth, word of mouth marketing, Yelp