Dropping Some Knowledge - Money Quotes from John Moore

Looking for some advice on how to build a successful brand?  Want to learn more about the importance of the customer experience?   Check out this post from my friend John Moore.  He lists “Money Quotes” from his book Tribal Knowledge - where he chronicles some of the wisdom he gleaned during his time at Starbucks.

John was kind enough to come to Dayton last year to speak at a PRSA meeting and then an AMA meeting.  Both presentations were incredible.  He shared so many fascinating stories about his life, and the lessons he has learned.  Both audiences were completely captivated by John’s creative presentation and compelling message.

I got to share the stage with him later in the day, when we addressed an auditorium full of students at the University of Dayton.  The experience was thrilling, and I hold him in the highest regard.  I also owe him a beer.

Get to know John Moore.  Check out Brand Autopsy and then pick up a copy of Tribal Knowledge.

Brand Autopsy: Tribal Knowledge Money Quotes
http://www.typepad.com/t/trackback/11572/30352818

If Your Company Closed Tomorrow Would Anyone Care?

Last spring, when author and Marketeer John Moore came to Dayton, he spoke about what makes a business or brand important. One thing that has stuck with me from his fantastic presentation was this. “If your business was gone tomorrow, would anyone care?” What a profound question, and great way to gauge if your business is truly relevant. This should really be a focal point of Marketers. How do you create not just a loyalty, but a love for your company. This point came back to mind today when I read in the Dayton Business Journal that Don Pablos in Vandalia and Ruby Tuesday’s at the Dayton Mall had closed. Immediately I thought to myself “Who cares?” I can remember the hype only a few years back when Don Pablos opened that location. For a time, the place was packed - as people flocked to check it out. Unfortunately, poor quality, a lack of cleanliness, and intense competition led to its inevitable demise. The question I pose is “does anyone care?” What about your business - would anyone care if your company closed up shop tomorrow?

Two long-time restaurants close - Dayton Business Journal: