Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws — it was very hard to measure and very challenging to scale. Now the […]
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SummitUp
For my birthday this year, I am getting something really cool - a social media conference right here in Dayton. “Yea, Just what I always wanted, a conference!” No, the conference was not put on for that reason, but it is a nice coincidence. The event is called SummitUp, it will take place on October […]
Anybody Know A Garage Guy?
Let me tell you a little story about the future of marketing, and why positive word of mouth is increasingly important to running a successful businesses. It was 6:30 pm. Dinner was done. The dishes were washed. The kitchen clean. Bath time for the youngsters was rapidly approaching, which would be followed by stories, bedtime, […]
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Use RSS to Get More from LinkedIn
LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]
Marketing or Litter?
If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright? What if I did it twice next week? What if I did it twice every week… forever? At what point would my “free trial” of the bag […]
Friends
Noted sales author Jeffrey Gitomer stated the value of friends like this. “All things being equal, people want to do business with their friends.” “All things being not so equal, people STILL want to do business with their friends.” “Connecting is all about your friendliness, your ability to engage, and your willingness to give value […]
Voices — Episode 10: Andrea Zavakos
In this episode of voices, I speak with Andrea Zavakos, Director of Human Resources Consulting with Brower Insurance. Andy is a highly respected authority in the field of Human Resources, and she has a lot to say about how the field is evolving. Listen along and hear her thoughts on social media, company culture, job […]
