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The Element of Surprise!

Sur­prise, Sur­prise, Sur­prise! For years word of mouth has been touted as the world’s most pow­er­ful form of mar­ket­ing. How­ever, word of mouth has tra­di­tion­ally been lit­tle more than an after­thought for many busi­nesses because it suf­fered from two fatal flaws — it was very hard to mea­sure and very chal­leng­ing to scale.  Now the […]

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SummitUp

For my birth­day this year, I am get­ting some­thing really cool -  a social media con­fer­ence right here in Day­ton.  “Yea, Just what I always wanted, a con­fer­ence!” No, the con­fer­ence was not put on for that rea­son, but it is a nice coin­ci­dence.    The event is called Sum­mitUp, it will take place on October […]

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Anybody Know A Garage Guy?

Let me tell you a lit­tle story about the future of mar­ket­ing, and why pos­i­tive word of mouth is increas­ingly impor­tant to run­ning a suc­cess­ful busi­nesses. It was 6:30 pm.  Din­ner was done.  The dishes were washed.  The kitchen clean.  Bath time for the young­sters was rapidly approach­ing, which would be fol­lowed by sto­ries, bedtime, […]

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Use RSS to Get More from LinkedIn

LinkedIn is a great tool for keep­ing track of your con­tacts, research­ing indi­vid­u­als and orga­ni­za­tions, find­ing employ­ment and employ­ees, ask­ing ques­tions and get­ting answers, and bet­ter under­stand­ing the pro­fes­sional world. As you add fol­low­ers, it can be a bit of a chal­lenge to keep up with every­thing. Sure you can check out the weekly summary […]

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Marketing or Litter?

If early tomor­row morn­ing I drove past your home and threw a bag full of dirty paper in your dri­ve­way before you woke up, would that be alright?  What if I did it twice next week?  What if I did it twice every week… for­ever?  At what point would my “free trial” of the bag […]

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Friends

Noted sales author Jef­frey Git­o­mer stated the value of friends like this.  “All things being equal, peo­ple want to do busi­ness with their friends.”  “All things being not so equal, peo­ple STILL want to do busi­ness with their friends.”  “Con­nect­ing is all about your friend­li­ness, your abil­ity to engage, and your will­ing­ness to give value […]

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Voices — Episode 10: Andrea Zavakos

In this episode of voices, I speak with Andrea Zavakos, Direc­tor of Human Resources Con­sult­ing with Brower Insur­ance. Andy is a highly respected author­ity in the field of Human Resources, and she has a lot to say about how the field is evolv­ing. Lis­ten along and hear her thoughts on social media, com­pany cul­ture, job […]

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