When it comes to discussions of modern marketing, it is not uncommon to hear people, myself included, state something like “people are out there talking about your brand.” The more I hear this statement said, the more I question its accuracy. The premise is not entirely wrong. In fact, it is accurate in the sense […]
Tag Archives | MARKETING
MKTFYI: 2010 — The Year in Marketing">
MKTFYI: 2010 — The Year in Marketing
MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
The World Will Always Need Story Tellers
A few weeks ago I had the pleasure of making a road trip to Athens, Ohio to present to The Ohio University Society for Professional Journalists. I spoke about the potential opportunity for journalism students to find happiness, and maybe even a steady paycheck, in the field of marketing. The presentation forced me to think […]
MKTFYI — The Pilot Episode">
MKTFYI — The Pilot Episode
About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Fired Up for SummitUp
I am all fired up. The reason — SummitUp 2010. Two weeks from today, the SummitUp conference will take place in Dayton, Ohio. If you have never been or heard of SummitUp, check it out. SummitUp is a day long conference dedicated to exploring social media, marketing, business, technology, and creativity. The event is scheduled to […]
The Element of Surprise!
Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws — it was very hard to measure and very challenging to scale. Now the […]
You Never Know
You can’t be 100% certain. Werner Heisenberg made this point in his experiments with subatomic particles. Heisenberg stated while you can approximate both the velocity and position of a particle at a specific instant in time, it is impossible to exactly measure both. The more tightly you focus in on one measuring one aspect, the […]
