questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern — message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, …read more
Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ …read more
Google is looking to conduct an experiment where they will provide ultra high speed broadband internet to a community in the United States. Here in Dayton, a group has organized a campaign to bring this project to Dayton. I love the idea, and thought I would do my part to support the cause. The group, …read more
First — the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days — particularly those of us who have to wake up early. It typically takes me about three …read more
I find visual models to be a useful way to organize thoughts and explain concepts. I developed the following model as a way to understand the needs that my company addresses for our clients as well as the services we offer to address those needs. This also helps me to educate clients on the …read more
After the Superbowl I spent an hour watching the new CBS program Undercover Boss. The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs. He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and …read more
It is early February, which means it is time to turn our eyes to people gathered round a hole in the Pennsylvania Earth… and watch a rodent. Yes it is Groundhog Day. It is always fun to see if we will have 6 more weeks of Winter based on the activities of Phil. All day, …read more
When you hear that bang on the door of life, it is important to check it out. Sure there are a fair share of times when you pull the door open to find nobody on the porch, but every now and again something special is waiting on the other side of the door. Why am …read more
Whether through his books, his blog, his speeches, or his actions Seth Godin seems to constantly inspire, challenge, and motivate me. Demonstrating this ability once again, Seth has written Brainwashed — a brief and brilliant manifesto about overcoming fear, rethinking work, and living life. It is free to download, takes under 5 minutes to read, …read more
Saturday afternoon. Approved list in hand, dad (me) is off to the grocery to get the family some food for the week. Fruit — check. Milk — check. Bread — check. Ooo — look at that! The product that will make dad the hero of dinner time to my wife and kids — Tater Tots …read more