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Marketing 4Me

A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. ┬áThis model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, […]

The Physics of Marketing – Conservation of Energy

This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]