questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, particularly as it pertains to helping me determine where clients need my help. Still, as I was preparing to present …read more
This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in terms of change or motion. Both are forms of kinetic energy. Potential energy is less intuitive, but equally important. It …read more
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