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Meatball Sundae: Mmm Good

Meatball Sundae: Mmm Good

By on January 11, 2008 in MARKETING

Seth Godin is an amaz­ing author, mar­ket­ing thought leader and agent of change. His bril­liance was proven to me yet again, as I read through the pages of his lat­est book, Meat­ball Sun­dae. The book is about the align­ment of an organization’s mar­ket­ing with its cul­tural mind­set and makeup.

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