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I am just over a month away from running my first marathon. My ability to finish the 26.2 miles is largely dependent on finding a pace that I can sustain for the long haul. If my pace is too fast, I will burn out; too slow and I will underperform. The challenge is to run […]

One Small Step

One of my goals for 2010 is to run 1,000 miles. Another is to complete my first marathon. Both – no surprise – are requiring me to run far and run often. When I chose these goals I assumed that the hardest part would be finding the strength to push ahead as the distance steadily […]

The Front Line

After the Superbowl I spent an hour watching the new CBS program Undercover Boss.  The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs.  He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and […]

Isaac Newton and the Future of Marketing

Last year I wrote this post as part of my ongoing series The Physics of Markeitng.  The post discussed ways that Newton’s Law of Gravity might pertain to marketing.  There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future.  Particularly, […]

The Physics of Marketing – Newton’s Theory of Color

It never occurred to me that someone invented the color wheel, but in fact Isaac Newton did just that and more with his Theory of Color.  Newton used prisms to show that white light was actually made by a combination of the “ROY G BIV” colors of the rainbow.  At that time there were varying […]

Voices Episode 4: Jimmy Vee and Travis Miller

Gravitational Marketing: It Ain’t heavy, It’s Just My Podcast. Yesterday, May 20th, 2008, I had the opportunity to spend an hour talking to Jimmy Vee and Travis Miller – authors of the newly released book Gravitational Marketing. Jimmy and Travis found me through the Physics of Marketing posts series, and thought that it tied in […]

Seth Riffs on Proximity

A few weeks back I was discussing Newton’s Law of Gravitation and the importance of proximity in Marketing. This discussion revolved around the idea of getting close to the customer, and how that can yield huge dividends. Seth Godin has furthered the discussion with this great riff on proximity. Seth looks at the implications of […]

The Physics of Marketing – Newton’s Law of Gravitation

Sir Isaac Newton makes his second appearance in this series with his Law of Gravitation. Perhaps one of the most widely known principles of science is gravity. I say this knowing that while most people could probably not explain gravity very well, just about everyone understands the idea. This was Newton’s blockbuster idea. It explained […]

The Physics of Marketing: Newton’s Laws of Motion

Isaac Newton lived from 1643 – 1727, and is about as close to a superstar as any scientist could be. People far beyond the world of physics know Sir Isaac. He helped to invent calculus, and was actually the first scientist to be knighted in Britain. Newton’s work is widely known and has been the […]