Tag Archives | Ohio
MKTFYI — The Pilot Episode">

MKTFYI — The Pilot Episode

About two years ago Kevin Dugan and I were talk­ing over a cup of cof­fee in Mt. Adams in Cincin­nati.  We were chat­ting about all things nerdy, mar­ket­ing hap­pen­ings, com­mu­nity events, and shar­ing other mis­cel­la­neous tid­bits of knowl­edge.  We had so much fun just talk­ing and riff­ing that day, and at the end of our […]

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Bye Bye Big Butter

Today I have learned a les­son about missed oppor­tu­nity.  You see for years I have been telling friends and fam­ily mem­bers that I wanted to write a cof­fee table book about the won­der­ful odd­i­ties located in the imme­di­ate vicin­ity of the Mon­roe, Ohio exit on I-75.  I thought it would be fun to tell the […]

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Marketing 4Me

A cou­ple weeks back I wrote a blog post about some­thing I called the Me3 model for mar­ket­ing.  This model was built around the idea that mar­ket­ing involves 3 broad area of con­cern — mes­sage, medium, and mea­sure­ment. In the time since, I have found it to be a very use­ful way to approach marketing, […]

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Opt In Funding

School fund­ing is a big prob­lem in Ohio.  For as long as I can remem­ber there has been a sys­tem that relied on the pas­sage of levies dis­trict by dis­trict every year or two.  Those dis­tricts that reg­u­larly pass levies have money, and those that don’t pass levies strug­gle.  One prob­lem with this sys­tem is […]

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Summing Up SummitUp

Yes­ter­day I got to cel­e­brate my birth­day by hav­ing my very own social media con­fer­ence — Sum­mitUp.  I highly rec­om­mend this as a way to cel­e­brate your next birth­day.  (actu­ally this was purely coin­ci­dence, but a nice one none the less.)  The day was sim­ply amaz­ing.  To give you an idea of how well things […]

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Orville Wright Did Not Have A Pilot’s License

I recently read Gor­don MacKenzie’s Orbit­ing The Giant Hair­ball, an excel­lent book about cul­ti­vat­ing per­sonal cre­ativ­ity — par­tic­u­larly how to do so in the work­place. It is a bril­liant book, chron­i­cling the author’s expe­ri­ences as an employee at Hall­mark.  The book is filled with doo­dles, sketches, sto­ries, and anec­dotes chron­i­cling ways in which Gor­don man­aged to […]

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Ladies and Gentlemen… Tim Westergren

In Jan­u­ary of 2006, I dis­cov­ered Pandora.com.  Almost imme­di­ately, I began telling peo­ple about the site.  A few days later, I even posted a thank you note on my blog to Tim West­er­gren, the founder of Pan­dora.   Yes­ter­day, I had the very dis­tinct honor of intro­duc­ing Tim at the Cincin­nati Social Media Break­fast.  My […]

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