Suppose your business sells something to a customer. Following the sale, you gather no information about them. Instead you send the customer out the door and off into the universe, hoping they will come back again someday. In the time that follows, you make no direct or indirect attempt to determine if the customer is […]
Tag Archives | Physics of Marketing
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The Physics of Marketing — The Doppler Effect
Have you ever wondered why music blaring out of an approaching car changes in pitch as it passes by you and then moves further away from you. This phenomenon can be described by the Doppler Effect, named for Austrian physicist Christian Doppler. Who knew Doppler was more than just the ridiculous brand name of the […]
The Physics of Marketing — Fraunhofer Diffraction
Joseph von Fraunhofer lived a short, difficult life, but that did not stop him from becoming one of the world’s most talented makers of optical glass and an expert on the dispersion of light. According to Wikipedia, he was orphaned at age 11. Fraunhofer then went to work as an apprentice for a glass maker. […]
The Physics of Marketing — Bragg’s law
Born in 1890, William Lawrence Bragg was the son of a Sir William Henry Bragg, a professor of science and mathematics. So in his work, William Lawrence Bragg was simply carrying on the family business. In 1915 the two father and son shared a Nobel Prize for their work which involved using X-rays to analyze […]
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