About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Tag Archives | Positioning
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Sweet!
Remember Snapple? A little over a decade ago, Snapple stormed onto the scene, devouring market share, creating clever commercials and ad campaigns, and causing quite a commotion in the beverage industry. Not since Wine Coolers had we seen such a disruption. Well, over time, Snapple sort of faded into the crowd of other beverages, garnering […]
In One Word
On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be. For some, it was easy to do. For others, not so much. From a marketing standpoint, this was an excercise […]
More Blood…
Not all blood is the same. Yes blood is red and carries oxygen throughout your body, but blood has different characteristics or types. As a result, there are sometimes issues with compatability. Your blood may or may not be able to function properly in another human being, depending on your respective blood types. There are […]
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